Subaru of Indiana 'Environment' Campaign: "10 Years"

Tom Easterday, Executive VP, Subaru of Indiana Automotive: “If you were here, you would think you were in the middle of the prairie, but we are on the campus of Subaru Indiana Automotive here in Lafayette, Indiana.” [Subaru of Indiana Automotive. Celebrating 10 Years of Commitment to the Environment.] Tom Easterday: “Ten years ago, we were the first auto assembly plant in North America to be zero landfill. What that means is for the last ten years, everybody when they throw something away after breakfast has put more into the landfill than we do as a company.” Denise Coogan, Manager Safety & Environmental Compliance: “Right now we are standing near the heritage area. If it doesn’t leave as a finished car, we send the material offsite for recycling. So, anything from our cafeteria waste, plastics, steel -- waste is just a material that hasn’t found its use.” Tom Easterday: “For a long time, the Midwest has had the image of being the rustbelt. I hope someday we can become the greenbelt. We are a modern technologically advanced plant. Being a good environmental steward is just one more step in that journey. And hopefully, people are seeing that if a plant our size can be zero landfill, they can certainly do at their home.” V/O: "Brought to you by Subaru. Love: It's what makes a Subaru, a Subaru." [Subaru; Confidence in Motion] To view more CSR commercials like this, visit the Cause Advertising Gallery at http://CauseMarketing.com/Ad-Gallery