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《国庆迪拜塔》逐帧结合MG动画——安戈力文化

其他| 佳片精选 |企业宣传片

—Client / 出品方

支付宝

—Project name & type/项目名称&类型

《国庆迪拜塔》逐帧结合MG动画宣传片

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年9月19日

—Production cycle / 制作周期

25 days

1. BACKGROUND PROJECT

In this golden autumn season, Alipay+joined hands with the troposphere to present a new visual feast on the top of the world - Dubai Tower in the form of innovative MG animation. This is not only a shining debut of the brand, but also a perfect example of the integration of technology and art. Today, let's go into this dream journey to explore the brand charm and core values of Alipay+.

在这个金秋送爽、举国同庆的美好时节，支付宝+携手对流层，再次以创新的MG动画形式，将一场别开生面的视觉盛宴呈现在世界之巅——迪拜塔上。这不仅是一次品牌的闪耀亮相，更是科技与艺术完美融合的典范。今天，就让我们一起走进这场梦幻之旅，探索支付宝+的品牌魅力与核心价值。

Alipay+, as an important part of Alipay's internationalization, has been committed to providing users with a more convenient and secure cross-border payment experience since its inception. This collaboration with the troposphere is not the first time we have worked together. With our relentless pursuit of innovation and strict control over quality, we have jointly created this animated short film that is both festive and technologically advanced. The short film takes a lively and cute little rabbit as a guide, leading us through skylines around the world, and finally arriving at the Burj Khalifa, embarking on a wonderful journey about smart payments. This animation exhibition in Dubai Tower is a wonderful demonstration of Alipay+brand history and core values.

支付宝+，作为支付宝国际化的重要一环，自成立以来便致力于为用户提供更加便捷、安全的跨境支付体验。此次与对流层的合作，已非首次携手，双方凭借对创新的不懈追求和对品质的严格把控，共同打造出这支既富有节日氛围又不失科技感的动画短片。短片通过一只活泼可爱的小兔子作为引领者，带领我们穿梭于世界各地的天际线，最终抵达迪拜塔，开启一场关于智慧支付的奇妙旅程。此次在迪拜塔的动画展示，正是支付宝+品牌历史与核心价值的一次精彩演绎。

2. STORYBOARD

The story begins with a little rabbit wearing a flying hat, eagerly flying on a plane towards the top of Dubai Tower. As the camera advances, we seem to have crossed the bustling skyline of cities such as China, Macau, and Singapore with the little rabbit, experiencing the collision and integration of different cultures. In the end, the plane landed steadily on the runway at the top of Dubai Tower, and the little rabbit jumped off the plane and took a taxi to shuttle through the bustling streets of Dubai. Everywhere you go, as long as you are close to the overseas wallet sign, the payment sound effect will be triggered, and the icon of Alipay+successful payment will flash, demonstrating the convenience and efficiency of Alipay+smart payment. In the end, the little rabbit reunited with its family at the Dubai Mall to celebrate the National Day holiday together, with warm and touching scenes.

故事始于一只带着飞行帽的小兔子，它满怀期待地乘坐飞机，向着迪拜塔顶飞去。随着镜头的推进，我们仿佛与小兔子一同穿越了中国、澳门、新加坡等城市的繁华天际线，感受到了不同文化的碰撞与交融。最终，飞机稳稳降落在迪拜塔顶的跑道上，小兔子跳下飞机，乘上出租车，穿梭在迪拜的繁华街道中。每到一处，只要靠近海外钱包标志，便会触发支付音效，闪烁出支付宝+支付成功的图标，展现了支付宝+智慧支付的便捷与高效。最终，小兔子在迪拜购物中心与家人团聚，共同庆祝国庆佳节，画面温馨而感人。

3. CHARACTER SETTING

This animated short film. The overall style is fresh and bright, with blue as the main color scheme, symbolizing the infinite possibilities of technology and the future. The starry dots in the background and the gradient blue sky create a dreamy and romantic atmosphere. At the same time, the character of the little rabbit is designed to be both cute and energetic, with every jump and turn full of childlike wonder and surprise, making people laugh uncontrollably.

本次动画短片在视觉与概念设计上，充分考虑了支付宝+的品牌调性。整体风格清新明快，色彩搭配以蓝色为主调，象征着科技与未来的无限可能。背景中的星光点点和渐变的蓝色天空，营造出一种梦幻而又浪漫的氛围。同时，小兔子这一角色设计得既可爱又充满活力，它的每一次跳跃、每一次回头都充满了童趣与惊喜，让人忍俊不禁。

4. CAMERA VOICE DESIGN

In terms of the use of camera language, the short film adopts a large number of long shots and follow-up shots, allowing the audience to feel the excitement and joy of the little rabbit flying in person. At the same time, through clever composition and smooth animation effects, the grandeur of Burj Khalifa is perfectly combined with the convenience and efficiency of payment scenes. Especially in the flashing of payment sound effects and payment success icons, through delicate light and shadow processing and dynamic effects, the audience is greatly satisfied in both visual and auditory aspects.

在镜头语言的运用上，短片采用了大量的长镜头和跟随镜头，使得观众能够身临其境地感受到小兔子飞行的刺激与畅快。同时，通过巧妙的构图和流畅的动画效果，将迪拜塔的雄伟壮观与支付场景的便捷高效完美结合。特别是在支付音效和支付成功图标的闪现上，通过细腻的光影处理和动态效果，让观众在视觉和听觉上都得到了极大的满足。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

AIn this dreamlike journey, it is not only a visual feast, but also a spiritual touch. It let us see the continuous innovation and breakthrough of Alipay+in the field of smart payment, and also let us feel the warmth and care conveyed by the brand. In this National Day holiday, let's follow in the footsteps of Little Rabbit and use Alipay+'s wisdom to unlock more extraordinary journeys and memories.

在这场梦幻之旅中，不仅是一场视觉的盛宴，更是一次心灵的触动。它让我们看到了支付宝+在智慧支付领域的不断创新与突破，也让我们感受到了品牌所传递的温馨与关怀。在这个国庆佳节里，让我们一同跟随小兔子的脚步，用支付宝+的智慧支付，解锁更多不凡的旅程与回忆。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

DUILIUCENG

—STORYBOARD /分镜

XIXIJIANG

—ORIGINALPAINTER /原画师

SILI/SHIJIUHUA

YANGYANG WANG

—SCENE TEACHER /场景师

SILI/SHIJIUHUA

YANGYANG WANG

—COLOR SETTING /色定

YIBING WANG

—DIRECTOR /导演

XIAOLIN ZHAO

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /动画师

HONG HE

—SPECIAL EFFECT /特效师

HONG HE

—CHECKER /动检师

M/XIAOLIN ZHAO

—SOUND&MIX /音效/混录/录音

JIAN SUN

—MUSIC /选曲

JIAN SUN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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