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《迪拜塔楼宇灯光秀》逐帧结合MG动画——安戈力文化

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—Client/ 客户
支付宝
—Project name & type/项目名称&类型
《迪拜塔楼宇灯光秀》逐帧结合MG动画
—Production House /制作方
UGLY/安戈力
—Production Date/产出时间
2023年9月27日
—Production cycle /制作周期
60 days


1.BACKGROUNDPROJECT

Burj Khalifa, aka Hafalay Tower. The 828-metre-high tower was completed in 2010 when Dubai's Ruler Mohammed bin Rashid Al Maktoum unveiled the Burj Khalifa monument, known as the "world's tallest building", announcing the official completion of the building.

迪拜塔,又名哈法利塔。塔高828米,竣工于2010年,迪拜酋长穆罕默德·本·拉希德·阿勒马克图姆揭开被称为“世界第一高楼”的“迪拜塔”纪念碑上的帷幕,宣告这座建筑正式落成。
UGLY collaborated with the TROPOSPHEREto create a Chinese Mid Autumn Festival animated short film, combining elements of Mid Autumn allusions to create a strong national style MG animation.Mid-Autumn Festival does not depend on its existence. The expectation of Chinese people for reunion is not in the "form" or "location" of celebrating the Mid Autumn Festival, but in the concern for each other, which makes us "reunite".The Burj Khalifa gradually plays a melodious tune, let's watch the brave little rabbit overcome the difficulties one by one, reunite with the family, and savor the Mid-Autumn Festival together.
安戈力联合对流层联手打造,属于国人的中秋动画短片,结合中秋典故元素,打造了具有浓厚国风的MG动画。中秋节不因⽉亮⽽决定它的存在。中国⼈对团圆的期盼,不在于过中秋的「形式」、「地点」,⽽是对彼此的挂念让我们「团圆」。迪拜塔逐渐响起悠扬的曲调,让我们一起看着勇敢的小兔子越过一个个难关与家人团聚,一同品味中秋。


2.STORYBOARD

This Mid Autumn Festival video tells that the rabbit wants to find the round "light" to make up for the regret of the Mid-Autumn Festival, but this obsession makes the rabbit tired. The rabbit's loss is firmly held by the family's concern at the last moment, and the warmth of the family also wakes the rabbit: regret is irrelevant, as long as the rabbit rises in the middle of the autumn festival, it is Mid Autumn Festival.
本次中秋视频讲述⼩兔⼦⼀⼼想要找到圆圆的“⽉亮”弥补中秋节的遗憾,这股执念却让⼩兔⼦疲惫不堪,⼩兔⼦的失落在最后关头被家⼈的挂念牢牢托住,家⼈的温暖也唤醒⼩兔⼦:遗憾没关系,只要⼼在⼀起,就是中秋。

3.CHARACTER SETTING

Our protagonist is a brave and inquisitive bunny carrying a blue bag that has passed through several beautiful countries and cities along the way, bringing us blessings from all over the world. What kind of scenery did he bring us? Let's take a look with the rabbit~
我们的主角是一只勇敢且充满探索精神的小兔子,它背着蓝色的行囊,一路经过了好几个美丽的国家与城市,也为我们带来了来自世界各地的祝福。他都给我们带来了怎样的景色呢?让我们同兔子一起看看吧~


4.CAMERA VOICE DESIGN
Our little rabbit followed the moon all the way, crossed beautiful countries and cities, bravely passed through clouds and difficulties, and the road was full of beautiful scenery and sincere blessings. It's a journey that makes people feel like it's worth it!
我们的小兔子一路追随月亮,越过了一个个美丽的国家与城市,勇敢地穿过一团团云层与困难,路上充满了美丽的景色与真挚的祝福。这是一趟能够让人惊叹“不虚此行”的旅程!


Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Rich national style, with melodious soundtrack, the picture is magnificent and gorgeous, and the details everywhere are exquisite. When the music starts, the person is pulled into the picture and embarks on a journey with the brave little rabbit.
浓郁的国风,搭配悠扬的配乐,画面大气华丽,处处细节都流露着精致。音乐响起,便将人拉入画面中,与勇敢的小兔子一同踏上旅程。


The line drawing shows the effect separately

线稿图单独展示效果


Comparison of line draft and scene display

线稿与场景展示对比效果


5.SPECIAL EFFECTS

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