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《金典春日》拼贴动画——安戈力

零售贸易| 佳片精选 |产品宣传片

—Client/出品方

金典

—Project name & type/项目名称&类型

《金典春日》拼贴动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年3月3日

—Production cycle /制作周期

15day

1.BACKGROUNDPROJECT

Spring is a season rich in vitality. Along with the gentle breeze, the golden dazzling grass sways with the wind and emits an intoxicating fragrance. And Goldenseal has brought all these spring scenes to the packaging. Today, UGLY joins hands with a small partner from Golden Organic Farm to prepare a new package of Golden Spring Organic Milk for you, let's taste the bright spring together!

春天是一个富有生命力的季节，伴随着和风阵阵，金光耀眼的小草随风摇曳，发出醉人的清香。而金典把这一切春天的景象都搬到了包装上。今日，UGLY联手一位来自金典有机牧场的小伙伴，为大家准备好了全新包装的金典春日有机牛奶，让我们一起尝一口明媚春天吧！

2.STORYBOARD

The animation uses flowers, plants and animals as the main elements, and the scene is warm and comfortable with the blue sky and grass as the background, with various elements of spring, showing the spring scenery manually.

动画使用花草动物作为主元素，场景上以蓝天草地为背景，温暖而舒适的搭配春天的各种元素，将春天的景象手动形象的展现出来。

A1:Hello everyone, I am a grass from Golden Organic Pasture

A1:大家好，我是一棵来自金典有机牧场的牧草

A2:I live in the golden milk belt of 40°-50°N latitude, where the temperate grassland climate is especially great!

A2:我生活在北纬40°-50°的黄金奶源带，这里的温带草原气候特别棒!

A3:I love to sunbathe and get over 2,500 hours of sunshine throughout the year. The ample sunshine and great temperature difference between day and night make me grow sweet and juicy.

A3:我喜欢晒太阳，全年能晒超过2500小时，充足的日照和大大的昼夜温差，让我长得甜美多汁。

A4:The land under my feet has been naturally purified for three years and has a high organic matter content! Here, it is all to feed it

A4:我脚下的土地经过三年自然净化，有机质含量很高哦！喏，这一切都是为了供养它

A5:Want to share this spring with you, so we have prepared a spring organic nutrition package, take a sip of 4.0g native milk protein of Juan Shan Organic and taste a bright spring!

A5:想把这春天和你分享，所以我们准备了春日有机营养包装，喝一口4.0g原生乳蛋白的娟姗有机，尝一口明媚春天！

A6: Bring home the spring of the ranch, all major supermarkets are available!

A6：快把牧场的春天带回家吧，各大商超均有售哦

3.CHARACTER SETTING

The overall video plot revolves around the herbage, indicating the nutritional quality of the milk source, and the style uses a collage with the self-reporting of the herbage to make the warm scene move, with the first-person self-reporting method, adding a touch of fun than the common advertising video, which is good to capture the viewing desire of the contemporary youth.

整体视频剧情上围绕着牧草，表明牛奶源头的营养质量，风格上运用拼贴的方式配合牧草的自述让温馨的场景动起来，配上第一人称的自诉方式，比常见的广告视频增添了一丝的趣味性，很好的抓住当代年轻人的观赏欲。

4.CAMERA VOICE DESIGN

The short film opens with a self-introduction of the pasture, then leads to its growing environment, and finally tells how it feeds the Juan San cows, while indicating where the milk comes from. This is not only its self-reference, but also an invitation to spring handed out to us by Golden Dawn!

短片以牧草的自我介绍为开场，然后再引出它的生长环境，最后讲述自己是如何供养着娟姗牛，同时表明牛奶的源头地。这不仅是它的自述，也是金典的向我们递出的春日邀请！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

ZANYI

—SPLIT MIRROR /分镜

YUXUAN CHEN

—CONCEPTION /元素设计

JINGJING LIN

—SCENE TEACHER /场景师

JINGJING LIN

—PRODUCTION /制片

JIANYU LIU

—ANIMATOR /动画师

WENFENG CHEN/SHIGUO WANG

—SYNTHESIS /合成

WENFENG CHEN

—SOUND&MIX /音效/混录/录音

SUNJIAN

—VOICE ACTOR /配音演员

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力

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