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《抖音新春》定格动画——安戈力文化

|

—Client/出品方

字节跳动-抖音

—Project name & type/项目名称&类型

《抖音新春》定格动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年02月02日

—Production cycle /制作周期

17 days

1.BACKGROUNDPROJECT

The Spring Festival is coming, and the New Year is very good! Tiktok will launch a super event during the Spring Festival - live broadcast of the Spring Festival, so that you can spend a happy and warm holiday with your family! Tiktok Spring Festival Live, Shen Teng and Ma Li also joined in, so that you can feel the most authentic and interesting New Year atmosphere at home. Come and enjoy the joy and warmth of the New Year!

春节将至,新年好礼多多!抖音将于新春期间推出超级盛典——新春直播,让你和家人一起度过一个欢乐、温馨的假期!抖音新春直播,沈腾、马丽也加入进来,让你在家也能感受到最地道、最好玩的新年气氛。快来参加吧,感受新年的喜庆和温暖!

2.STORYBOARD

Tiktok Spring Festival Live has invited many star guests and online celebrities to interact with users and send benefits through live broadcast, bringing a new entertainment feast for everyone. There are not only singing and dancing performances, game interaction and other program links, but also many welfare prizes waiting for you to get! Surprise, full of joy, can not be missed!

抖音新春直播邀请了众多明星嘉宾和网红达人,通过直播的形式与用户互动、送福利,为大家带来一场别开生面的娱乐盛宴。不仅有歌舞表演、游戏互动等节目环节,还有超多福利奖品等你来拿!惊喜连连,充满欢乐,不容错过!

3.CHARACTER SETTING

The protagonist of the whole film is mainly a family in a family photo, and carries out the movement of the characters through the combination of the action of a single live shot.

全片主角以一张家庭合照中的一家人为主,通过实拍单张人物动作组合进行人物的运动。

4.CAMERA VOICE DESIGN

The illustration part is drawn in the style of children's crayons. Does it remind you of your drawing in the same year? The color of the illustration elements is bold, which makes the audience feel like looking at the illustrations drawn by their children.

插画部分模仿儿童蜡笔画风格绘制,是否让你想起你同年在相片上的绘制呢?插画元素用色大胆,让观众仿佛再看自己家孩子绘制的插画。

A large number of single still-frame photos were taken in this short film. Through the cut-out of later PS and other software, the characters were cut out one by one, and then animated in AE. The overall effect of the animation was like freeze frame animation.

本次短片拍摄了大量的单张静帧照片,通过后期PS等软件的抠图,将人物一个个抠出图片,后再在AE中进行动画制作,动画整体效果像是定格动画。

Does this short film remind you of your family photo? No matter where you are, Tiktok Spring Festival live animation will bring you a warm home and joy of reunion. Let's celebrate the New Year and have a wonderful time together!

这次的短片是否让你想起自己的全家福呢?无论你身在何处,抖音新春直播动画都将带给你一份家的温暖和团聚的喜悦。让我们一起欢庆新年,共度美好时光!

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
SANER/CAICAI
—SPLIT MIRROR /分镜
WELDON
—CONCEPTION /元素设计
DOUYIN
—ORIGINALPAINTER /原画师
DOUYIN
—MIDDLEPICTURE /中间画
DOUYIN
—SCENE TEACHER /场景师
DOUYIN
—PRODUCTION /制片
WELDON/CAICAI/XINXIN
—ANIMATOR /动画师
m
—SPECIAL EFFECT /特效师
m
—CHECKER /动检师
m


9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——(UGLY),专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐,迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今,(上海、厦门)拥有在职技术性专业人才97位,全国居家办公370多位;运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,服务1148个项目准时交付率高达92.9%,每月可以同步进行近 50 条MG动画生产线,服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌,属于名副其实的动画代理源头厂家。
Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.
取名于英文单词UGLY(丑英译),公司Slogan“丑从未如此艺术”,现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号,提到国内MG动画基地,你会想起安戈力。
UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用 请注明来源 公众号安戈力

如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。

—电话/微信:

+ 8615060780280

—官方抖音/新片场/站酷/微博/小红书:

安戈力

—电子邮件/ QQ:

523638547@qq.com

—官方网站:

www.xmugly.com

—商务/培训/招聘/兼职/外协/联盟:

+ 8615060780280

- 来访地址 :

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