《蒙牛世界杯》MG动画——安戈力文化

1.BACKGROUNDPROJECT

In 2022, the World Cup craze is coming. In the land of 100 meters square, dragons and tigers are squatting, and hundreds of boats are fighting for the top. At the same time, the world champion will be late. Mengniu teamed up with UGLY to design the ink-wash style MG animation, and wished the football king Messi together with many fans.

2022，世界杯热潮来袭，百米见方之地，龙蟠虎踞，百舸争流，而同时球王迟暮，此界将破釜沉舟，或折戟沉沙，或百转功成。蒙牛携手UGLY设计此次水墨风格MG动画，与众多球迷粉丝一同为球王梅西祝愿。

2.STORYBOARD

The designer extracted humanistic emotions from the great work "Northern Expedition Memorial" in history. People with lofty ideals often intertwine with each other in life and spirit at a certain moment. We watched from afar to capture the moment when the football king Messi intertwined with this And magnify the emotions it contains, and then try the traditional method of ink animation to squeeze it into the square inch of 1080*1920, and express the spirit that we currently feel shallowly.

设计师从千古之作《出师表》中提炼人文情感，拥有崇高理想的人们，生活上与精神上往往会在某时某刻相互交错，我们远远旁观捕捉球王梅西与此交错的瞬间并将其蕴涵的情感放大，随后尝试水墨动画的传统方式将其揉入进1080*1920这方寸之间，把我们当前浅薄感受到的精神稍作具象表现。

The story of Messi must be familiar to everyone. June 24, 1987 was an ordinary day Football gave him pride and left no room for misfortune. He still embraced football through hardships,and when he came to Barcelona, the boy's name was connected with Barcelona: Lionel Messi. Step by step, game by game, more and more honors are in his arms, but for Messi, the distance from the most shining honor, the Hercules Cup, is always one step away. He passed the championship in 14 years, and he was once full of high spirits The eagle gradually loses its former posture. This World Cup wishes the king to spread his wings again and achieve success.

设计师从千古之作《出师表》中提炼人文情感，拥有崇高理想的人们，生活上与精神上往往会在某时某刻相互交错，我们远远旁观捕捉球王梅西与此交错的瞬间并将其蕴涵的情感放大，随后尝试水墨动画的传统方式将其揉入进1080*1920这方寸之间，把我们当前浅薄感受到的精神稍作具象表现。

3.CHARACTER SETTING

The short film adopts the traditional ink style to shape the image of Messi and other players. The movement of characters with ink texture and the smudged picture add a bit of freehand brushwork to the picture.

短片采用了传统水墨风格塑造梅西等一众球员的形象，水墨质感的人物运动搭配晕染画面，给画面增添了几分写意。

4.CAMERA VOICE DESIGN

The story begins with "Teacher List", the film focuses on our Messi, growing up with football, and the eagle spreads its wings.

故事从《出师表》开始，影片以我们的梅西为主，伴随着足球一路成长，雄鹰展翅。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of linedraft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

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