《光明乳业之奶票、奶卡》逐帧MG动画——安戈力文化

Bright Dairy is a leading leader in high-end dairy products in China, from the farm to the terminal, by building the whole industry chain to ensure consistent high-quality products and services, and is committed to becoming "China's best dairy enterprise"

光明乳业是中国领先的高端乳品引领者，从牧场到终端，通过打造全产业链，确保高品质的产品与服务始终如一，致力于成为“中国最好的乳制品企业“。

2.STORYBOARD

This time, the Chinese style animation is divided into four segments, which describe milk tickets in the 50s, milk cards in the 90s, telephone ordering in the 20th century, and Internet APP in the 21st century.

这一次的国风动画分为四个个片段，分别描述了50年代的奶票、90年代的奶卡、20世纪电话订、21世纪的互联网APP。

In 1956,shanghaiMilk Company wasestablished toshouldertheworkofurbandairyproduct protection.Dairycompanieshavesetupsmall deliery teams toprovide distibutionservices.Atthat time, in the era of the planned economy with extremely poor material supply, the supply of milk was tight, and milk was supplied by tickets, and only special status groups such as athletes, people with physical illnesses, etc. could obtain milk tickets to receive milk.

1956年，上海市牛奶公司成立，肩负起城市乳制品保障工作。各奶厂组建了小型送奶队伍提供配送服务。当时处于物质供应极不丰富的计划经济时代，牛奶供应紧张，牛奶凭票供应，只有特殊身份人群如运动员、身体患病者等才可获得奶票申领牛奶。

By the nineties of last century, Shanghai Dairy Company and Shanghai Industrial Group jointly established Shanghai Bright Dairy Co., Ltd. In 1992, Shanghai Bright Milk Pavilion Co., Ltd. was established, and residents can go to the milk kiosk to receive fresh milk with their milk card.

到上世纪九十年代，上海市牛奶公司与上海实业集团合资成立上海光明乳业有限公司。1992年，成立上海光明牛奶亭有限公司，居民凭奶卡可至牛奶亭领取新鲜牛奶；

3.CHARACTER SETTING

The overall animation style is woody and retro tones, with music from the 50s and 90s, the whole animation has a strong sense of rhythm and can easily drive the viewer's emotions.

整体动画风格偏木质复古的色调，配上50年代、90年代的音乐，整个动画节奏感极强，能够轻易带动观者情绪。

4.CAMERA VOICE DESIGN

In the wooden milk crate, the characters are reduced, the milk bottles and milk tickets are enlarged, and the milk delivery work scene in the milk crate is reflected in a contrasting way. The moment the door was opened, the milk ticket was blown up by the wind, covering the character flying away to cover the transition. A simple thermal bag bike walks the streets of Shanghai in the 50s, gradually disappearing into the distance, and part of the ride is frame-by-frame to draw smooth motion.

在木制牛奶箱中，人物被缩小，奶瓶和牛奶票被放大，牛奶箱中的牛奶运送工作场景以对比的方式反映出来。门打开的那一刻，牛奶票被风吹了起来，遮住了角色飞走的痕迹。50年代，一辆简单的热袋自行车行走在上海的街道上，逐渐消失在远处，骑行的一部分是一帧一帧地进行，以获得流畅的运动。

Milk card: At this time, the milk crate is inside the milk kiosk, the back perspective of the milkman in the milk box, is preparing for the sale of milk, push open the window from the milkman's shoulder to see that there is already a long line outside the window, many people stretched out their arms and held the milk card to exchange, their faces were full of expectant expressions.

奶卡:此时奶箱为牛奶亭内部，奶箱中送奶工的背影视角，正在为售卖牛奶做准备，推开窗户从送奶工肩膀望去窗口外已经是大排长龙，不少民众伸长了胳膊举着奶卡前来兑换，脸上都充满了期待的表情。

Comparison of line draft and scene display
线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

如果您想委托新作品、查看案例作品集，或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目，或者兼职第二份工作加入我们创作，请告诉我们——我们很乐意听取您的意见。

—电话/微信：

+ 8615060780280

—官方抖音/新片场/站酷/微博/小红书：

安戈力

—电子邮件/ QQ：

523638547@qq.com

—官方网站：

www.xmugly.com

—商务/培训/招聘/兼职/外协/联盟：

+ 8615060780280

- 来访地址 ：

总部:厦门湖里华昌路125号联发东南天地A202

华东:上海市静安区铜仁路229号东海SOHO21楼2112室

上海市宝山区高境三邻桥体育文化园16号2楼

华北:北京市朝阳区十里堡路1号171幢平房330号