《美的发布会视频》实拍结合动画-剪化影视

美的

01BACKGROUND

What should I do if I want to drink the soup made by my mother during the Mid Autumn Festival? Give it to Xiaomei, and the menu has been pushed to your Meidi Meiju! Mom has a taste. Why don't you taste the star chef? Give it to Xiaomei and recommend the menu according to your family's health! When guests come to our house, we should treat them well. Give it to Xiaomei, smart cooking and smart information sending. Xiaomei has everything you want!

中秋佳节，想喝妈妈煲的汤了怎么办？交给小美，菜谱已推送至您的美的美居！妈妈的味道有了，要不尝一下星级大厨的味道？交给小美，根据您家人的健康情况给您推荐菜谱！家里来客人了，要好好招待客人。交给小美，智能烹饪，智能信息发送，你想要的，小美都有！

02STORYBOARD

The film shows several usage scenarios of Digital Midea. With the Mid-Autumn Festival as the background of the story, the hostess personally cooks and prepares food to entertain guests. The scene of the main activity is in the kitchen. Through the use of Midea's home appliances, there is interaction and figurative life situations. The product display, through the switch between "virtual" and "reality", fully demonstrates the beauty of digital.

影片展示了数字美的的几个使用场景，以中秋佳节为故事背景，女主人亲自下厨制作美食招待客人，主要活动的场景在厨房，通过对美的家电的使用产生互动，用具象的生活情境予以产品展示，通过“虚拟”与“现实”的切换，充分展现了数字美的。

03TELL A PLAY

The protagonist of the short film is a young couple. The scene creates a modern smart home environment. The lighting is mainly bright and gentle, and a variety of fruits and vegetables are used to decorate the scene, creating a warm atmosphere like home. The content of the shooting is mainly for the wife to make delicious food for the guests who are going to come to the door, and the hard work of the professional testing team behind the use of digital beauty furniture. The warm and harmonious pictures and product use scenes tell the story.

短片主角为一对年轻夫妻，场景塑造了一个现代智能家居环境，布光以明亮、温和为主，场景中使用了多种水果蔬菜装点，营造了家一样的温馨氛围。拍摄内容主要为妻子为准备上门的客人制作美食，及数字美的家具使用过程中背后的专业试验团队的努力过程，温暖和谐的画面加上产品使用场景，将故事娓娓道来。

Since this film is produced by a combination of animation and real shooting, it is necessary to design animation scenes in the early stage of storyboard script creation. When shooting on-site in the mid-term, the photographer needs to pay attention to the blank scene of the animation and the reservation of the video time.

由于本片采用动画实拍结合的方式进行制作，所以在前期分镜脚本创作时就需要设计好动画出现镜头。在中期现场拍摄时，摄影师需要注意预留动画出现的画面场景留白及视频时间的预留。

04CAMERA VOICEDESIGN

The opening chapter simulates the heroine's fixed camera position to take a self-portrait close-up view to shoot, and then quickly switches to the long-range lens to show the scene environment after the close-up shot. Among them, there is a portrait of the hostess and her mother that overlaps and transitions, and the two people need to pose in the same pose for shooting, and then complete the post-production special effects. This shot shows that the mother is not around, and the home using digital beauty can also make "mother's taste". . Taking pictures of fruits and vegetables in the refrigerator and combining with data analysis can intuitively see the nutritional value of various vegetables, and reasonably match the ingredients to achieve nutritional balance. The long-range, close-up pictures and the cooking pictures of the hostess alternately appear in the shooting of many chefs making delicious food, indicating that a home with digital beauty has many famous chefs beside it to guide.

开篇模拟女主人公固定机位自拍特写视角进行拍摄，特写镜头后快速切换远景镜头展示场景环境。其中女主人与其妈妈有一画面人像重合转场，需要两人摆出相同的姿势进行拍摄，再通过后期特效制作完成，这个镜头说明妈妈不在身边，使用数字美的家居也可以做出“妈妈的味道”。拍摄冰箱蔬果并结合数据分析可以直观的看到各类蔬菜的营养价值，合理搭配食材达到营养均衡。拍摄多位大厨制作美食的远景、特写画面与女主人烹饪画面交替出现，说明拥有数字美的家居就拥有了多为名厨在身旁指导。

The Mid-Autumn Festival is a festival to reunite with family members, but there may be various reasons that make it impossible to go home to accompany parents, but after having beautiful furniture, you can accompany them as if we were by their side. The long-range shot illustrates the atmosphere of reunion, and the hostess’s mother, who is close to Jing, calls over to have a face-to-face happy scene, showing that the use of digital beauty furniture can make the home easier and warmer.

中秋佳节是与家人团圆的节日，但是可能有各种各样的原因，导致没办法回到家中陪伴父母，但是拥有美的家具后，就可以做到仿佛我们在父母身边一般的陪伴着他们，通过远景镜头说明团圆的氛围，后接近景女主人妈妈打电话过来大家面对面的欢乐场景，展示了数字美的家具的使用可以让家变得更轻松、温馨。

Mirrorto show the effect

分镜展示效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

ANNAI

MINGYU LIZHUANGYAN

YANHONG SHENZEQI MA

LANPING YIN

QITEN ZHANGWEIDONG ZA

简化想法

剪化影视公司是由原始知名品牌UGLY和原始影视实时制作团队组成的独立制作团队，主要专注于实时客户项目，以便UGLY和Simplification可以各自带头。自2014年成立以来，剪化影视已经为北京，上海，广州等各行各业的领先企业提供服务，并逐渐在业界崭露头角并获得认可。简化了公司的核心价值观，消除了繁琐而平庸的宣传方法，以简化客户的复杂性，突出突破品牌影响力的亮点，并帮助客户在世界各个角落的品牌形象。

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