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Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are "0" over-processed and rich in ingredient formulas. ", "Fresh" three major advantages, charging for pets and adding points to health.
宠物是我们最忠诚最亲密的朋友,为了给宠物们提供更好的营养、补充能量,卡比宠物粮推出新品,“0”过度加工并且含有丰富的食材配方,总结出“简”、“纯”、“鲜”三大优势,为爱宠充电,为健康加分。
In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this NewKirby pet food.
为了突出宠物的可爱与活力,插画师在实拍基础上设计了黑白漫画风格的开场,猫咪看到漫画框内跳出的手绘小鱼被吸引了注意,跳进漫画框内想抓住;小狗看到手绘的美味鸡腿也深处舌头想舔一舔,这时宠物粮的包装袋插画从漫画框中跳出,转场到真实的包装,由此进入主题,开始介绍这次的卡比宠物粮新品。
The product is designed with three contents of "simple", "pure" and "fresh" to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design.
The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match.
YUXUAN CHEN/ ZHENBIN ZHANG
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
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