《一键还原—芽芽乐》MG动画——安戈力文化

Rice is the main source of carbohydrates for most Chinese dining tables. But do you really understand it? What are the possibilities of a grain of rice in today's increasingly high quality of our diets? Today, with UGLY, we can restore Ya Yale germ rice with one click, so that a grain of rice can maximize its value.

米，是大部分中国餐桌的主要碳水来源。可是，你真的了解它吗？在我们对饮食品质日渐提高的今天，一粒稻米的可能性还有些什么？今天和UGLY，一键还原芽芽乐有机农场，让一粒米发挥最大价值。

2.STORYBOARD

TA grain of rice is not just white in front of us. One-click restoration gives designers inspiration to trace the planting, production, preservation, transportation of a grain of rice, and finally to the consumer's table. In the form of animation, the spatial structure of rice is displayed, the real shooting is combined with animation, and the whole process of germ rice production of Ya Yale is displayed in front of consumers through technical additions in the later stage, which is safer and more intimate.

一粒米，不只是呈现在我们面前雪白的模样。一键还原，给予设计师灵感，追溯一粒米的种植、生产、保存、运输，最后端到消费者的餐桌。以动画的形式，展现稻米的空间结构，实拍结合动画，通过后期技术加成，将芽芽乐的胚芽米生产全流程展现在消费者面前，更安全也更贴心。

开篇动画引入，画面转场动画结合实拍，我们常吃的精米，由稻米去除三层结构得到，口感细腻，但剩下的营养却不到10％，画面拼贴图滑动，展现稻米、糙米、胚芽米、精米不同的营养价值以及口感。于是为了均衡营养，人们开始食用糙米这样的粗粮。不过粗粮保留住的粗纤维虽然健康，却让食物变得难吃，不易消化。想要同时兼顾营养和口感，一粒稻米的可能性还有什么？出稻谷地的实拍画面，继而叠加一只手捧着一堆稻谷的画面，最后叠加胚芽米从上洒下的画面胚芽米应运而生。

Introducing clove nutrition experts: "The GABA content of germ rice can be as much as 2 times that of milled rice. Foods with the same quality but more nutrients can be obtained like this. Usually we call it high nutrient density food." In the real shot of the phlegm of Germ Rice, a pop-up window appears to connect Germ Rice, and there are two molecular formulas of GABA in the pop-up window. In the pop-up window of another polished rice connection, the real shot of the polished rice appears. In addition to the GABA molecular formula, a variety of nutrients are floating on the real shot screen. Germ rice fell from the previous box, and followed the downward movement of the camera pop-up window, with "high nutrient density food" written on the right. Why is it nutrient dense and delicious, but it's still a niche concept? The answer is simple, because it is difficult to make good germ rice. A good germ rice must not only have a high germ retention rate, but also ensure that the fullness of the germ is in place.

引入丁香营养学专家：“胚芽米中GABA含量能达到精米的2倍之多。像这样摄入同样质量，却能获得更多营养的食物，通常我们叫它高营养密度食物。”先出胚芽米的痰端实拍画面，出现一颗胚芽米连接弹窗，弹窗内有两个GABA的分子式。出现另一颗精白米连接弹窗内实拍精白米画面，实拍画面上叠加的除了GABA分子式，又漂浮出多样的营养物质。胚芽米从上个框内掉落，并跟随向下移动镜头弹窗，右侧写着“高营养密度食物”。为什么营养密度高又好吃，但它仍然是一个小众概念？答案很简单，因为做出好的胚芽米，很难。一粒好的胚芽米，不仅要有高的胚芽保留率，还得保证胚芽饱满度到位。

3.CHARACTER SETTING

What kind of rice is nutritious and healthy? Of course, we choose Ya Yale, the precise rice processing technology, the processing accuracy is close to 12 μm, the advantageous rice planting land has reached the corresponding standards in terms of soil safety, artificial farming, and heavy metal prevention and control.

什么样的米营养好吃又健康？当然选择芽芽乐，精密的稻米加工技术，将加工精度接近于12 μm，优势稻米种植地，在土壤安全性、人工农耕、重金属防控方面都达到了对应标准。

4.CAMERA VOICE DESIGN

Germ rice is often called live rice. Because it is rich in protein, it is easy to breed harmful mold when exposed to the air. Therefore, special attention should be paid to the measures to prevent mildew in the production and packaging process. Ya Ya Le has made stricter control on production and storage, and nitrogen preservation technology can better maintain the activity of germ rice.

胚芽米常被称为活米，由于它含有丰富的蛋白质，暴露在空气中容易滋生有害霉菌，因此要特别注意在制作、包装过程中预防霉变的措施。芽芽乐在生产、保存上都做了更严格地把控，氮气保存技术更好地保持胚芽米活性。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Germ rice has high nutritional value and contains a variety of nutrients needed for baby's growth and development. When combined with multi-grains, it can better balance nutrition and help babies grow up healthily.

胚芽米营养价值高，含宝宝成长发育所需的多种营养物质，与多元谷物搭配，可以更好地均衡营养，帮助宝宝健康成长。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果