《宝洁×快手营销事件报奖视频》拼贴动画——安戈力文化

1.BACKGROUNDPROJECT

要想积极开拓中国市场，宝洁必须直面的问题就是获得更多“中国人的认同”，而它应该怎样去实现呢？宝洁的关注点放在了东京奥运会上，东京奥运，全国人民的目光都聚焦于此，情绪被赛事牵动；快手，凭借东京奥运会转播权，成为国人为奥运健儿加油助威的主场。

P&G teamed up with Kuaishou to turn the world's Olympic Games into an opportunity for local marketing. During the Olympic Games during the special period, Chinese athletes are still as enthusiastic as ever, but there are less cheers and shouts from some Chinese people on the field, so Procter & Gamble and Kuaishou decided to release the "Pretty China, Let's Give Together" platform event to collect countless Chinese cheering voices , and send them to Tokyo!

宝洁联合快手，把世界的奥运，变为本土营销的机遇。特殊时期的奥运，中国健儿依旧热血如初，但是赛场上却少了一些国人的欢呼呐喊，于是宝洁和快手决定，发布“挺中国漂亮，一起奥力给”平台活动，收集无数中国人助威的声音，然后把它们送到东京！

1. Launching on the main side, using top-level exposure and rendering cheering emotions; 2. Combining hot content to make every "beautiful China" moment of the Olympic Games an entrance to transmit power; 3. Champions, talents, and participation of the whole people. Countless people use "Aoli Giving" to help "beautiful China". Countless "Oligai" have become the power of Chinese athletes to fight hard!

1.主端开屏投放，用顶级曝光、渲染助威情绪；2.联合热点内容，让每一个奥运的“中国漂亮”瞬间、都成为传递力量的入口；3.冠军，达人，全民参与。无数人用“奥力给”，助力“中国漂亮”。无数个“奥力给”，变成了中国健儿拼搏的力量！

3.CHARACTER SETTING

In terms of overall character selection, Olympic athletes are the main ones. The competitions involved include weightlifting, gymnastics, track and field, table tennis, volleyball, etc. These competitions are used as collage elements, as well as the Tokyo Olympic Games venues and Tokyo representatives. Sexual architecture and sculpture are also incorporated into the collage elements.

整体人物选择上，以奥运健儿为主，涉及的比赛项目涵盖了举重、体操、田径、乒乓球、排球等等，选用这些比赛项目作为拼贴元素，同时还有东京奥运会的比赛场馆以及东京代表性建筑、雕塑也融合在了拼贴元素之中。

4.CAMERA VOICE DESIGN

The short film starts with the local marketing problems faced by P&G, throws out the problems, proposes the Tokyo Olympics and Kuaishou broadcast rights, and provides solutions to the problems, so that P&G's local marketing problems can be easily solved.

短片从宝洁面对的本土营销难题入手，抛出问题，提出东京奥运以及快手转播权，给出了难题的解决方案，让宝洁的本土营销难题迎刃而解。

The mirror image shows the effect alone

分镜图单独展示效果

In the scripting stage, we racked our brains on how to explain the marketing of P&G and Kuaishou with straightforward and interesting content, and fully demonstrated the advantages of the collage style.

在脚本阶段，我们就绞尽脑汁，如何将宝洁及快手的营销，以直白有趣的画面内容去阐述，并且将拼贴风格的优势展现得淋漓尽致。

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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