《杜蕾斯》MG动画——安戈力文化

1.BACKGROUNDPROJECT

Durex has made a huge innovation this time, from old packaging to new packaging, which also reflects Durex's bold and avant-garde thinking. The classic blue logo and background color combination are deeply rooted in the hearts of the people. Using a new packaging design can be used in the minds of the younger generation of consumers. Create brand memory points. Angoli was invited to create a 3D TVC for Durex's new packaging. The whole film uses 3D visual creativity to upgrade the product packaging and interpret it in a more playful style.

杜蕾斯此次做出巨大革新，从旧包装走向新包装，同样也体现了杜蕾斯大胆前卫的思想，经典的蓝色logo和底色搭配深入人心，运用全新的包装设计可以在年轻一代消费者的脑海中打造品牌记忆点。安戈力受邀与正在沸腾文化一起创作杜蕾斯新包装三维TVC，全片运用三维视觉创意，将产品包装升级用更加好玩的风格进行演绎。

3.CHARACTER SETTING

Choose the vitality outfit as the protagonist of the opening to attract attention, shake gently and drop into the water to complete the packaging transformation. The lens focuses on the product and moves around the mirror, and the lens is zoomed out. Multiple new packages appear in sequence from the camera, move forward dynamically, and then slightly move. Turn the layout, the camera pulls out the static display, and you can see that there are small icons of different colors on the blue-based simple packaging. This time, Durex's safety and confidence series uses 3D modeling to display the new packaging.

4.CAMERA VOICE DESIGN

We used a concept of different space from water to water to make the transformation of old and new packaging. The old packaging is on the water surface, and the new packaging is below the water surface, which gradually changes during the falling process. This creative idea is ingenious and has a visual aesthetic.

我们运用一个从水上到水下的异空间概念做了新老包装的转变，水面上是旧包装，水面下是新包装，在掉落过程中逐渐变化，这一创意思路别出心裁，具有视觉美感。

Modeling diagram shows the effect alone

建模图单独展示效果

In the creative stage, we conceived the idea of using different space to upgrade the packaging. When implementing the idea, we made a detailed storyboard script to obtain a picture description with imaginary space, and then modeled according to the product prototype. When the animator made an animation preview, production With still frames, we can get silky and highly visible 3D animations.

我们在创意阶段构思了运用异空间进行包装升级的思路，落地创意时制作分镜脚本细化，得出具有想象空间的画面描述，然后依照产品原型建模，当动画师做出动画预演，制作静帧，我们就能得到丝滑又可视性极强的三维动画。

In the preview animation, because of the use of three-dimensional production, the product is very smooth and smooth whether it is falling or dynamically moving forward.

在预演动画里，因为使用了三维制作，产品无论是掉落还是动态向前摆列运动都十分丝滑流畅

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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