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《多特瑞2023》MG动画——安戈力文化

互联网| 佳片精选 |品牌形象片

—Client/出品方

多特瑞

—Project name & type/项目名称&类型

《多特瑞2023》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年03月10日

—Production cycle /制作周期

20days

1.BACKGROUNDPROJECT

In today's busy life, we often seek a skincare approach that can not only bring real improvement to the skin, but also provide us with rewards and additional value.

在当今繁忙的生活中，我们时常寻求一种护肤方式，既能为肌肤带来真正的改善，又能给予我们回报和额外的价值。

2.STORYBOARD

In the current trend of skincare, we often pursue more benefits and more choices. The Dotray LRP Easy Purchase Program is a brand new skincare experience that brings unprecedented convenience and privileges to skincare enthusiasts. It not only provides the opportunity for special packages, but also grants members the privilege of giving back points and limited time gifts, making skincare a more enjoyable and fulfilling process.

在当今护肤界的潮流中，我们经常追求更多的福利和更多的选择。多特瑞LRP轻松购计划是一场全新的护肤体验，为护肤爱好者们带来了前所未有的便利和特权。它不仅提供了特惠套装的机会，还赋予了会员们回馈点数和限时赠品的特权，让护肤成为一个更为愉悦和充实的过程。

3.CHARACTER SETTING

The character's design features wavy long hair paired with a light yellow dress and brown vest, creating a fresh, natural and elegant style of dressing. This combination usually displays a sense of comfort while also showcasing the elegant side of women.

人物的设计波浪长发搭配淡黄色长裙和棕色小马甲，是一种清新、自然而又充满优雅气质的穿搭风格。这样的搭配通常展现出一种舒适感，同时展现女性优雅的一面。

Long wavy hair adds a soft and beautiful atmosphere to the overall shape, exuding natural charm. The light yellow long skirt adds a fresh and lively feel to the overall outfit, showcasing soft colors and a relaxed atmosphere. Paired with a brown vest, it adds a retro and natural feel to the overall outfit, making the overall design more delicate and elegant.This style is often suitable for casual dates, comfort during walks, or outdoor activities in warm sunlight in daily life. Comfortable and elegant, giving people a natural and relaxed atmosphere.

波浪长发为整体造型增添了柔美的氛围，散发着自然的魅力。淡黄色长裙则为整体穿搭增添了一份清新和活泼感，展现出柔和的色彩和轻松的氛围。配上棕色小马甲，为整体搭配增加一份复古与自然感，使得整体造型更显精致和优雅。这种风格常常适合于日常生活中的休闲约会、漫步时的舒适感或是一些温暖阳光下的户外活动。舒适又优雅，让人感受到自然与轻松的美好氛围。

4.CAMERA VOICE DESIGN

The girl strolled in nature and encountered the Dortre LRP Easy Shopping Plan, which was like a wonderful adventure, bringing multiple benefits and making the skincare journey even more exciting. The Terry LRP Easy Buy program has ushered in a new era of skincare, providing more benefits and choices for people who love skincare. It is not only a plan to purchase products, but also a brand new skincare experience, a skincare journey tailored for members.

少女在自然中漫步，遇到了多特瑞LRP轻松购计划，就像是一次奇妙的冒险，带来了多重福利，让护肤之旅更加精彩。特瑞LRP轻松购计划带来了护肤新时代的开启，为爱护肤的人们提供了更多的福利和选择。它不仅仅是一项购买产品的计划，更是一场全新的护肤体验，一个为会员们量身打造的护肤之旅。

Let's join the LRP Easy Buy program together, explore the infinite possibilities of skincare, and enjoy the joyful journey of skincare!

让我们一同加入LRP轻松购计划，探索护肤的无限可能，享受护肤的愉悦旅程！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

DOTERRA

—STORYBOARD /分镜

XINDUAN

—CONCEPTION /元素设计

AJIANG

—ORIGINALPAINTER/原画师

JINGJINGLIN

—MIDDLEPICTURE /中间画

WANGTINGZHAO

—SCENE TEACHER /场景师

JINGJINGLIN

—COLOR SETTING /色定

JINGJINGLIN

—DIRECTOR /导演

ATUN

—PRODUCTION /制片

ATUN

—ANIMATOR /动画师

WENFENGCHEN

—SPECIAL EFFECT /特效师

m/ATUN

—CHECKER /动检师

WEIDONG ZHA M

—EDITING /剪辑

WENFENGCHEN

—SYNTHESIS /合成

WENFENGCHEN

—SOUND&MIX /音效/混录/录音

DACHUIWANG

—VOICE ACTOR /配音演员

DACHUIWANG

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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