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《美团逛吃》实拍结合动画——安戈力文化

|


—Client/出品方
美团
—Project name & type/项目名称&类型
美团逛吃-实拍结合动画宣传片
—Production House /制作方
UGLY/安戈力
—Production Date/产出时间
2022年9月29日
—Production cycle /制作周期
13days


1.BACKGROUNDPROJECT

Double 11 is coming, is your cart full? Meituan and Angoli jointly produced the "Meituan Shopping" promotion video, allowing you to taste all kinds of delicious foods while chopping your hands.

双十一就要到了,你的购物车满了吗?美团和安戈力联合出品《美团逛吃》大促推广视频,让你在剁手的同时,也能品尝各式的美味。

2.STORYBOARD

A two-dimensional journey makes the real train and passengers all two-dimensional, the train leaves the track and flies into the sky, swimming in the imaginative world of Meituan.

一次二次元的奇妙之旅,让现实的火车和旅客全都二维化,列车脱离铁轨飞上天空,在天马行空的美团世界畅游。

With the sound of the train running, "galloping and galloping", the kangaroo suddenly appeared, opened a portal, and the train rushed straight in, and the passengers on the train also became two-dimensional and entered the other world.

随着列车运行的声音,“哐驰哐驰哐驰”,袋鼠突然出现,打开一个传送门,列车径直冲了进去,车上的旅客也随之二维化,进入了异世界。

"Ride Bang Chi" was written as a song, accompanied by a brisk melody, the train meandered in all corners of the city, sometimes across bridges, sometimes flying tall buildings, sometimes flying into the sky, sometimes spinning on the Ferris wheel, one after another leading to various activities of Meituan Double 11.

“哐驰哐驰哐驰”被写成了一首歌,伴随着轻快的旋律,列车蜿蜒在城市各个角落,时而跨过大桥,时而飞过高楼,时而飞向天空,时而在摩天轮上打转,一个接一个引出了美团双十一的各种活动。

3.CHARACTER SETTING

With the advent of Double 11, Meituan has prepared various preferential activities to satisfy the appetite of consumers. Angoli teamed up with Meituan to create this cross-dimensional work that combines real shooting and animation.

双十一来临,美团准备了各类优惠活动,为广大消费者满足口腹之欲。安戈力联合美团,打造了这支实拍与动画结合的跨越次元之作品。

4.CAMERA VOICE DESIGN

The calm train drove through the valley, the atmosphere on the train was also quite silent, and the appearance of Meituan Kangaroo broke the calm and opened a fantasy trip to another dimension.

平静的列车驶过山谷,车上的氛围也是相当沉寂,美团袋鼠的出现,打破了平静,开启了奇幻的异次元旅行。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
QIHANHUANG
—SPLIT MIRROR /分镜
YUEYING LAI
—SCOUTING /勘景
LNAPINGYIN
—CONCEPTION /元素设计
HONG HE
—ORIGINALPAINTER /原画师
YIBING LIN
—MIDDLEPICTURE /中间画
XIAOLI WANG

—SCENE TEACHER /场景师
YE TIAN
—COLOR SETTING /色定
TONG YU
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
LIJUAN ZHUANG

—ANIMATOR /动画师
M YONG LIUHONG
—SPECIAL EFFECT /特效师
M PENG WANG
—CHECKER /动检师
WEIDONG ZHA M
—EDITING /剪辑
YAOZHOU YU
—SYNTHESIS /合成
ZHEYULIN
—SOUND&MIX /音效/混录/录音
ZHEQI MA
—MUSIC /选曲
HAIQUAN LU
—VOICE ACTOR /配音演员
DAYYINPEIYIN MIAOYINGPEIYIN


9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——(UGLY),专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐,迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今,(上海、厦门)拥有在职技术性专业人才97位,全国居家办公370多位;运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,服务1148个项目准时交付率高达92.9%,每月可以同步进行近 50 条MG动画生产线,服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌,属于名副其实的动画代理源头厂家。
Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.
取名于英文单词UGLY(丑英译),公司Slogan“丑从未如此艺术”,现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号,提到国内MG动画基地,你会想起安戈力。
UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力
此文如需转载刊用 请注明来源 公众号安戈力

如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。


—电话/微信:

+ 8615060780280

—官方抖音/新片场/站酷/微博/小红书:

安戈力

—电子邮件/ QQ:

523638547@qq.com

—官方网站:

www.xmugly.com

—商务/培训/招聘/兼职/外协/联盟:

+ 8615060780280

- 来访地址 :

总部:厦门湖里华昌路125号联发东南天地A202

华东:上海市静安区铜仁路229号东海SOHO21楼2112室

上海市宝山区高境三邻桥体育文化园16号2楼

华北:北京市朝阳区十里堡路1号171幢平房330号

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