《派能能源》MG动画——安戈力文化

上海派能能源科技股份有限公司

《派能能源》MG动画

1.BACKGROUNDPROJECT

This time,Pylontech, together with UGLY, presented this short film for everyone. The whole film highlighted the outdoor energy storage cabinets with a simple style of painting, and demonstrated the use of outdoor energy storage cabinets in various scenes with simple, humorous and relaxed audio-visual language, highlighting the characteristics and advantages of outdoor energy storage cabinets.

本次派能携手安戈力为大家献上本次短片，整片以简约的画风凸显户外储能机柜，以简约、幽默，轻松的视听语言，去展现户外储能机柜在各种场景中运用，突出户外储能机柜的特点和优势。

3.CHARACTER SETTING

This short film adopts the style of white and blue tones. Smooth painting style and concise language make the whole film both advanced and simple, and can better express the brand attributes and brand tonality.

本篇短片采用白、蓝色调风格。流畅的画风，简洁的语言，使整个影片既高级又简约，能更好的表达品牌属性与品牌调性。

Use simple, beautiful and interesting pictures to enhance the experience of viewers. Let the whole film look not only a product introduction, but also an enjoyment of audio-visual language. Of course, while enjoying, you can also quickly understand the use, characteristics and advantages of outdoor energy storage cabinets through video content. The combination of three main colors, black, white and blue, will not win the main goal of "outdoor energy storage cabinet product introduction".

运用简约美观趣味的画面，提升观看者的体验。让整个片子看起来不再只是产品介绍，更是一场视听语言的享受。当然，在享受的同时，也能通过视频内容快速的了解户外储能机柜用途、特点、优势等。黑、白、蓝三种主色调的搭配，本身又不会抢过“户外储能机柜产品介绍”这个主要的目地。

4.CAMERA VOICE DESIGN

The whole piece takes outdoor energy storage cabinets as the main line. No matter how the scene changes, our outdoor energy storage cabinets are consistent throughout the whole piece. We take outdoor energy storage cabinets as an important carrier to show the audience more application scenarios of outdoor energy storage cabinets.

整片以户外储能机柜为主线，无论场景如何变幻，我们的户外储能机柜始终如一，贯穿全片，我们以户外储能机柜为重要载体，向观众展示户外储能机柜更多的应用场景。

The film is mainly divided into seven parts, including the system display at the beginning, and multiple application scenarios of outdoor energy storage cabinets, including the scene display of campus, charging pile, community power outage, micro network community, off network operation,and the end.

影片主要分为7个部分，有开头的系统展示，以及户外储能机柜的多个运用场景展示，分别有园区、充电桩、社区断电、微网社区、离网作业的场景展示，以及最后的结尾。

Because the illustration design is mainly based on dots and lines, the production method of clipping paths is often used in the short film animation production, combined with zoom, mask and other methods to perfectly present the short film. The character action design of the same hand and foot in the title also adds a lot of interest to the short film.

因为插画设计以点线为主，所以在短片动画制作时多采用修剪路径的制作方法，再结合缩放、遮罩等方式，完美呈现短片，在片头中同手同脚的人物动作设计也让短片增添了不少趣味性。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.PROJEAT GAGS

In addition, we also made a sideshow video for Paineng's electrical box, mainly about the process of drawing graffiti for Paineng's design.

此外，我们还为派能电箱制作一条花絮视频，内容主要是我们为派能设计绘制涂鸦的过程。

The outer shell of the electric box is white. With the eagle as the element, we manually drew the outline of the black eagle with acrylic paint and filled it with color. The eagle symbolizes the spirit of courage, vigor and enthusiasm. The combination of black and white colors gives people a strong visual impact and a delicate and soft sense of lines.

8.ON SITE

9.HD WALLPAPERS

SHIGUO WANG

MINHUI ZHOU

10.UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。

如果您想委托新作品、查看案例作品集，或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目，或者兼职第二份工作加入我们创作，请告诉我们——我们很乐意听取您的意见。

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