Generally speaking, the creation process of the IP image is similar to the design process, and both need to go through the stages of research, analysis, conception, and creation. Research and analysis: As designers, we must first know what we are going to do? For whom? What do our users need? In the process of creating the IP image of Yong Xiaohe, tapping its value, spirit, and tone is an indispensable step. This is also the most important step in all stages. If a firm foundation is not laid, then the house will collapse.
一般来说，IP形象的创作过程与设计过程大同小异，都需要经历研究分析、构思、创作阶段。研究分析：作为设计师，首先我们要知道自己要做什么？为谁服务？我们的用户需要什么？在邕小合IP形象创作过程中，挖掘它的价值、精神、调性是不可缺少的步骤，这也是所有阶段中最重要的一个步骤，如果没有打下一个牢固的地基，那么这房必塌。
Through collecting, consulting and understanding relevant information about Nanning blood station and IP design, the content of the research and analysis is sorted, summarized, and summarized, and then a design concept is made for the image of Yong Xiaohe's IP.
通过搜集，查阅、了解关于南宁血站和IP设计的相关资料，对研究分析的内容进行整理、归纳、总结，再针对邕小合IP形象做一系列设计构思。
It's really not easy to make original designs. This IP image was created by the designer with a lot of effort, and there are probably no fewer than dozens of them for reference. First, you have to have an idea in your mind, and then outline it bit by bit. After you finish it, you need to modify it repeatedly. Perhaps a little inconsistency will make you rework the entire work. The following are a few rejected drafts by the client.
做原创设计真的很不容易，这个IP形象是设计师花费比较多的心思去完成的，光参考大概就找了不下几十个。首先在脑海里面要有一个思路，然后一点一滴勾勒出来，完成之后就是反复地修改，也许一个点的不协调，都会让你把整个作品再重新改一遍。以下就是几稿被客户否定的废稿。
Final conception stage: Characterized image design, living in the story is called a character; from invisible blood drops to human physical characteristics, making the movements richer, enhancing the expressive power of simulated humans, and the improvement of expressive power brings greater Creation possibilities; emotional positioning, Yong Xiaohe's IP image also gives it human emotional characteristics, such as love to laugh, love to eat, sleep, and love to hug, etc. These emotional resonance points.
创作阶段：生动化设计，为了突出血滴特点，在邕小合身体上使用了血滴的主色调红色；脑袋为血滴的形状，辨识度高；头冠和服装则是融入了壮族人民的服饰元素，表达了设计者为弘扬民族文化和审美需求，而设计的一种特殊语言。
The line drawing shows the effect separately
线稿图单独展示效果
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
—PRODUCTION /制片
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
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