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《萧何月下追韩信》逐帧MG动画——安戈力文化

文化艺术| 佳片精选 |文化景观

—Client/出品方

如果国宝会说话-第四季

—Project name & type/项目名称&类型

《萧何月下追韩信》逐帧MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2022年12月28日

—Production cycle /制作周期

20 days

1.BACKGROUNDPROJECT

For a long time, UGLY has felt that blue and white porcelain has a mysterious and legendary color, and this color is closely related to its hidden and elegant and strong cultural background. Each piece of blue and white porcelain in China is a unique craft treasure in the world, and they all speak of the extraordinary wisdom possessed by the Chinese nation. This time, UGLY will introduce you to a "bit" of "beauty" that tells the fierce collision between the grassland civilization and the civilization of the Middle Kingdom.

许久以来，UGLY都觉得青花瓷有种神秘且传奇的色彩，这种色彩与它那若隐若现的飘逸和浓厚的文化底韵息息相关。我国的每一件青花瓷瓷器都是世界上独一无二的工艺珍宝，它们都在诉说着中华民族所拥有的非凡智慧。而这次，UGLY要为大家介绍的是一”位“述说着草原文明与中原文明的激烈碰撞的”美人“。

2.STORYBOARD

"Do you know the story of Suma Liqing and Kaolin? "

This video then lets this Yuan blue and white plum vase tell itself this story through the perspective of a national treasure with frame-by-frame animation designed by the designer. Let this heirloom blue and white porcelain chant that poem that has remained unchanged for thousands of years.

”你们知道苏麻离青和高岭土的故事么？“

本视频就通过国宝的角度配上设计师设计的逐帧动画让这个元青花梅瓶自述了这段故事。让这一尊传世的青花瓷，将那首千年不变的诗歌颂吟。

I was originally a shovelful of earth from the Persian country, chemically composed of cobalt oxide. The black iron crystals on the coat pattern are the most stunning mark of Yuan Qing Hua. I wandered the seas with the hoof of Kublai the Great's conquest of Central Asia and settled in Jingdezhen. I met a porcelain maker who mixed local porcelain clay with kaolin, a binary formula that fired stronger bottles.

我本是一抔波斯国的土，化学成分是氧化钴。衣纹上的黑色铁结晶，是元青花最惊艳的标识。我随着忽必烈大帝征服中亚的马蹄流浪四海，在景德镇安家落户。我遇到了一个瓷匠，他混合了当地的瓷土和高岭土，这种二元配方烧制出来的瓶子更坚固。

The bottle is head-heavy, with a small opening at the top. The narrow mouth prevents the maximum evaporation of alcohol and facilitates the storage of wine, as the small mouth only leads to the plum branch, so it is called a plum bottle. The plum bottle is used for wine, and the bottle is the symbol.

这瓶子头重脚轻，顶端开一小口，窄小的口最大程度上防止了酒精挥发，利于存酒，因口小只通梅枝，所以叫梅瓶。梅瓶用来装酒，瓶身即是象征。

I, Suma Liqing. It, kaolin. Two handfuls of land, separated by ten thousand miles, reached a reconciliation in the form of a porcelain bottle. Yuan Qing Hua, our new name, after 1300 ℃ firing and the test of fire, we do not distinguish each other.

我，苏麻离青。它，高岭土。两捧相隔万里的国土，以瓷瓶的形式达成和解。元青花，我们的新名字，经过1300℃的烧制与烈火的考验，我们不分彼此。

Humans use symbols to declare their existence, use symbols to indicate the possession of resources and the conquest of each other. Civilization rises by symbols, kills by symbols. And again, by means of symbols, they shake hands and make peace.

人类用符号宣告自身的存在，用符号表示对资源的占有，对彼此的征服。文明因符号而兴起，因符号而杀戮。又以符号的方式，握手言和。

There is no war on the porcelain vase, only the blue and white pattern. Blue sky and white clouds, when looking up at the sky, people will temporarily forget the weapons in their hands, unconsciously shoulders together. Let's look up at the sky together, my friend, our hands can be used to kill in addition to embrace, our fingers can be used to accuse in addition to paint, or write poetry.

瓷瓶上没有战争，只有蓝白相间的花纹。蓝天白云，仰望天空时，人们会暂时忘掉手中的武器，不自觉地肩靠在一起。让我们共同仰望天空吧，朋友，我们的双手除了用来杀戮，还可以拥抱，我们的手指除了用来指责，还可以画画，或写诗。

3.CHARACTER SETTING

The overall video plot uses clay figures throughout the text, and the style uses a frame-by-frame approach with the clay figures to make the patterns on the porcelain move, with the first-person self-reporting method, adding a touch of fun than the common explanatory video, which is a good way to capture the viewing desire of young people today.

整体视频剧情上运用泥人贯穿全文，风格上采用逐帧的方式配合泥人让青花瓷上的花纹动起来，配上第一人称的自诉方式，比常见的讲解视频增添了一丝的趣味性，很好的抓住当代年轻人的观赏欲。

4.CAMERA VOICE DESIGN

This animated short film adopts a vivid cartoon style, presenting Yu'e Bao's financial services very cordial and grounded. The lovely golden carp character in the animation is matched with the magic lyrics, and the relaxed and humorous soundtrack is also refreshing and impressive.

短片以宝藏的自诉自己身上花纹——萧何月下追韩信为开场，然后再引出花纹所用的材料，最后讲述自己是如何运用这些材料诞生的。这不仅是他的自述，更是中国骄傲的向世界递出的明信片！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SPLIT MIRROR /分镜

DUANGXIN

—SCENE TEACHER /场景师

MINYU LI

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /动画师

SHIGUO WANG

MINHUI ZHOU

—SPECIAL EFFECT /特效师

MINHUI ZHOU

—CHECKER /动检师

—SYNTHESIS /合成

MINHUI ZHOU

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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