《京东厨房大家电》MG动画——安戈力文化

JD.com is a comprehensive online retailer in China. It is one of the most popular and influential e-commerce websites in China's e-commerce field. It sells home appliances, digital communications, computers, household goods, clothing, mother and baby, books, food online. , online travel and other 12 categories, tens of thousands of brands and millions of high-quality products.

京东是中国的综合网络零售商，是中国电子商务领域受消费者欢迎和具有影响力的电子商务网站之一，在线销售家电、数码通讯、电脑、家居百货、服装服饰、母婴、图书、食品、在线旅游等12大类数万个品牌百万种优质商品。

2.STORYBOARD

In the installation of household appliances in modern society, the demand for "integrated solutions" has become the norm. In this promotional video for kitchen appliances in JD's major appliances, various "integrated" types of kitchen appliances are displayed, such as Water heaters, range hoods, integrated steaming and roasting stoves, steaming, roasting and frying machines, dishwashers, disinfection cabinets, etc. JD.com will continue to leverage the platform's own advantages to provide consumers with more convenience, worry-free and cost-effective kitchen appliance refurbishment solution.

3.CHARACTER SETTING

4.CAMERA VOICE DESIGN

We use the comic format to compose the picture, divide one picture into 2-3, simply and clearly show the various functions of an electrical appliance, which not only enriches the picture, but also increases the interactivity and interest of the picture. By directly displaying the product features of each kitchen appliance in words, combined with the background music and slogans with a strong sense of rhythm, it is magical and interesting, and it is easy for the audience to have a deep memory of Jingdong kitchen appliances.

我们采用漫画分格式构图，将1个画面分割成2-3个，简单明了得展示一个电器的多种功能，既做到了丰富画面，又增添了画面的的互动性与趣味性。通过用文字直接展示各厨房电器的产品特点，结合节奏感极强的背景音乐与宣传语，魔性又有趣，容易让观众对京东厨房大家电产生深刻的记忆点。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果