登录享有权益

积分奖励计划

下载视频源片

工具免费体验

立即登录

视频工具

音频工具

图片工具

其他

APP专属功能

去水印

文案提取智能字幕

文字抹除视频翻译

视频分发屏幕录制数据短视频在线剪辑

人声分离

音频变声商用音乐

AI配音真人配音

智能抠图年龄变化图片动漫画

标题推荐智能重写敏感词检测版权登记

影视课程

牛片导航常用工具

AI题词器以下功能仅支持APP中使用三联封面聊天视频视频模板抖音权重勘景神器视频MD5 图片转文字

邀请认证

你尚未认证为创作人或影视公司，认证即可享有：

1.免费拥有独立自官网展示作品，获得流量曝光
2.可承接平台兼职，闲暇时间赚取收入
3.可加入官方交流群，获取一手资源

立即认证

分享给其他人

分享到微信朋友圈

《2024字节创造季ideaplus》MG动画——安戈力文化—Dir cut

互联网| 佳片精选 |MG图形动画

—Client / 出品方

字节跳动

—Project name & type/项目名称&类型

《2024字节创造季ideaplus》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年5月20日

—Production cycle / 制作周期

14 days

1. BACKGROUND PROJECT

In this colorful creative world, we are honored to join hands with our old friend ByteDance again to bring a new visual feast for their competition - "24ideaplus" MG animation. This is the second time we have injected creativity and vitality into the project, and this time, we have cleverly used the basic element of colored lines based on the core spirit of the competition to vividly present the content and information of the competition, bringing an unprecedented visual experience to the audience.

在这个色彩斑斓的创意世界里，我们很荣幸地再次与老朋友字节跳动携手，为他们的赛事带来全新的视觉盛宴——《2024字节创造季ideaplus》MG动画。这已是我们第二次为该项目注入创意与活力，而此次，我们更是根据赛事的核心精神，巧妙运用彩色线条这一基本元素，将比赛的内容与参赛信息生动呈现，为观众带来一场前所未有的视觉体验。

2. STORYBOARD

TIn the creation of this MG animation, we deeply understood the tonality of the ByteDance brand, and integrated this understanding into every link of visual and conceptual design.

在此次MG动画的创作中，我们深刻理解了字节跳动品牌的调性，将这份理解融入到了视觉与概念设计的每一个环节。

From the perspective of style, animation as a whole presents a modern, simple and dynamic atmosphere, which perfectly matches the young and innovative brand image of ByteDance. In terms of color, we carefully selected a series of bright and layered colored lines, which freely shuttle and interweave in the animation, not only adding rich visual layers to the picture, but also symbolizing the collision and integration of the contestants' creativity and inspiration in the competition. In terms of atmosphere creation, we use delicate light and shadow processing and dynamic effects to make the entire animation look more vivid and three-dimensional.

从风格上看，动画整体呈现出一种现代、简洁而又不失活力的氛围，完美契合了字节跳动年轻、创新的品牌形象。色彩方面，我们精心挑选了一系列明亮而富有层次感的彩色线条，这些线条在动画中自由穿梭、交织，不仅为画面增添了丰富的视觉层次，更寓意着参赛者们的创意与灵感在比赛中碰撞、交融。氛围营造上，我们通过细腻的光影处理和动态效果，让整个动画看起来更加生动、立体。

Whether it's the bouncing and scattering of lines, or the gradient and fusion of colors, they are full of dynamism and rhythm, as if telling the audience stories about creativity and dreams.

无论是线条的弹跳、散落，还是色彩的渐变、融合，都充满了动感和韵律，仿佛在为观众讲述着一个个关于创意与梦想的故事。

3. CHARACTER SETTING

We have put in a lot of effort in the use of camera language. From the circular line ball falling onto the 2023KV line in the opening credits and continuously bouncing to the right, to the multiple box splits and merges reviewing the results of the 2023 tournament at the beginning, each shot has been carefully designed and polished. In terms of color matching, we cleverly used gradient and contrast techniques to maintain overall harmony while preserving highlights and layering.

在镜头语言的运用上，我们更是下足了功夫。从片头的圆形线条球掉落在2023KV上线条上向右方不断反弹前进，到开篇回顾2023年赛事结果的多个方框裂变与合并，每一个镜头都经过精心设计与打磨。色彩搭配上，我们巧妙运用了渐变与对比的手法，让画面在保持整体和谐的同时，又不失亮点和层次感。

Whether it's the gushing of the main KV color or the driving and changing of the fluorescent green lines, they are both eye-catching. In terms of composition, we pay attention to the balance and beauty of the picture. By switching between different scenes and adjusting the composition, the picture not only presents information, but also brings a visual enjoyment to the audience. From panoramic to close-up, from front to overhead, every composition perfectly showcases the essence of the animation. In terms of animation effects, we perfectly combine creativity with technology.

无论是主kv颜色的喷涌而出，还是荧光绿线条的带动与变化，都让人眼前一亮。构图上，我们注重画面的平衡与美感，通过不同景别的切换和构图的调整，让画面在呈现信息的同时，也带给观众一种视觉上的享受。从全景到特写，从正面到俯视，每一个构图都恰到好处地展现了动画的精髓。动画效果上，我们更是将创意与技术完美结合。

Whether it's the flow of lines, the transformation of color blocks, or the embellishment and flying away of elements, they are all full of creativity and surprise. Especially for peripheral products such as canvas bags and phone cases that are hand drawn with flowing lines and trajectories, they allow the audience to feel the infinite possibilities of creativity.

无论是线条的流动、色块的变换，还是元素的点缀与飞走，都充满了创意与惊喜。特别是那些手绘线条轨迹流动绘制出的帆布袋、手机壳等周边产品，更是让观众感受到了创意的无限可能。

4. CAMERA VOICE DESIGN

Now, "24ideaplus" MG animation is ready. It is not only a visual presentation of the ByteDance event, but also the crystallization of our creativity and technology. We believe that through this animation, the audience will be able to gain a deeper understanding of the core spirit of the competition and the creative style of the contestants. Here, we sincerely invite every friend who loves creativity and pursues dreams to watch this creative and dynamic MG animation together, and embark on our own creative journey! Register now to participate and unleash your creativity and talent, let's witness this visual and intelligent feast together!

如今，《2024字节创造季ideaplus》MG动画已经准备就绪，它不仅是字节跳动赛事的一次视觉呈现，更是我们创意与技术的结晶。我们相信，通过这部动画，观众将能够更深入地了解赛事的核心精神与参赛者的创意风采。在此，我们诚挚邀请每一位热爱创意、追求梦想的朋友，共同观赏这部充满创意与活力的MG动画，并一起开启属于我们的创意之旅！立即报名参赛，发挥你的创意与才华，让我们共同见证这场视觉与智慧的盛宴吧！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

XIAOXUAN

—STORYBOARD /分镜

ZHIBIAO WU / YOUNA GUO

—CONCEPTION /元素设计

YOUNA GUO/ZHIBIAO WU

—SCENE TEACHER /场景师

YOUNA GUO / HANYUE

—COLOR SETTING /色定

YOUNA GUO

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /动画师

M / YUROU CHEN

—SPECIAL EFFECT /特效师

M / YUROU CHEN

—CHECKER /动检师

—SYNTHESIS /合成

—SOUND&MIX /音效/混录/录音

YUROU CHEN

—MUSIC /选曲

WEIDONG ZHA

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力