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《仁川国际机场》MG动画——安戈力文化

航空| 佳片精选 |MG图形动画

—Client/出品方

Toss Pay x Alipay

—Project name & type/项目名称&类型

《仁川国际机场》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2024年7月15日

—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

Dear travelers, the latest animation of Incheon International Airport is now presented to your eyes. This animation will take you on a journey to explore the wonderful attractions around the world and provide you with the latest discount policies in each destination. Bring your curiosity and Alipay with you, and join us on this extraordinary journey. Don't forget to capture the beautiful moments along theway and share your stories with us.

亲爱的旅者们，《仁川国际机场》的最新动画现已呈现在您的眼前。这部动画将带领您探索世界各地的精彩景点，并为您提供当地最新的优惠政策。带上您的好奇心与Alipay，跟随我们一起踏上这段非凡的旅程。请不要忘记记录下沿途的美丽瞬间，并与我们分享您的故事。

2.STORYBOARD

As a world-class aviation hub, Incheon International Airport has always led the industry with outstanding service. In order to better meet your needs, we have carefully crafted this animation to enable you to learn about your destination before your trip, add unlimited anticipation to your journey, and let you know about the various discount activities in your destination before you leave. We will visit seven regions, including China, Hong Kong, Thailand, Japan, Malaysia, the Philippines, and France, providing a brief overview of the local customs and learning about the special discount activities in these places.

作为世界级航空枢纽，仁川国际机场始终以卓越的服务引领行业潮流。为了更好地满足您的需求，我们倾心打造了这部动画，旨在让您在启程之前便能对目的地有所了解，为您的行程增添无限期待，并且让您在出发前就能了解目的地的各种信息。我们将一起游览中国、香港、泰国、日本、马来西亚、菲律宾和法国七个地区，简略地展示当地的风土人情，并了解到这些地方的特别优惠活动。

Each episode will take you to a new country or city, where you will not only see iconic landmarks, rich culinary culture, and desirable tourist destinations, but also learn about the special discounts available for tourists. This will make your trip more economical. Are you ready for this journey full of unknowns? Let's embark on this fantastic adventure together and take you on a journey to discover the beauty of the world.

每一个画面都将带您走进一个全新的国度或城市，那里不仅有着标志性的地标建筑、丰富的美食文化，还有令人向往的旅游胜地。同时，您还能获知这些地方专为游客准备的特别优惠，使您的旅行更为经济实惠。您是否已准备好迎接这场充满未知的旅行，让我们一起开启这场奇幻的冒险，带您领略世界之美。

3.CHARACTER SETTING

In Thailand, the perfect fusion of elephants and food will leave a deep impression on you. The adorable elephants strolling in the street will bring you endless joy. And when you savor the delicious Tom Yum soup with its sour and spicy flavors, you will feel completely satisfied. Don't forget to use Npay for a special discount!

在泰国，大象与美食的完美融合将给您留下深刻印象。憨态可掬的大象在街头漫步，带给您无尽的喜悦。而当您品尝着冬阴功汤那酸辣交织的美味时，会感到无比的满足。记得使用Npay支付，享受专属的优惠！

The retro bus food From traditional Eastern architecture to modern urban landscapes, every scene is filled with vitality and creativity, allowing viewers to feel as if they are right there, experiencing the real presence. Additionally, all of our scenes use vibrant color palettes, making the entire animation more visually distinctive.

马来西亚的复古巴士美食之旅，则会让您体验到另一种惬意的旅行方式。乘坐在充满历史气息的巴士上，一边品味地道的肉骨茶，一边欣赏沿途的风景，这样的旅行无疑是舒适惬意。

In France, the city of romance, how can you miss the chance to take a photo under the Eiffel Tower? With a delicate macaron, let the sweet taste blend with the romantic atmosphere around you and become an unforgettable memory for you.

法国，这座浪漫之都，您怎能错过在埃菲尔铁塔下拍照留念的机会呢？再来一份精致的马卡龙，让甜蜜的味道与周围的浪漫氛围融为一体，成为您难忘的回忆。

In the Philippines, you can enjoy a peaceful beach time surrounded by coconut groves. The sea breeze is gentle, and after night falls, the lights are brilliant, and the cute raccoons in the streets will make your mood happy.

而在菲律宾，您可以在椰林掩映下享受宁静的海滩时光。海风轻抚，夜幕降临后，灯火辉煌，街头巷尾偶遇可爱的小浣熊，让您的心情随之欢腾。

Especially when traveling to Japan, you will enjoy up to 50% off (up to KRW 2,000 off) with Npay, making your trip to Japan even more economical, but please note that this offer is only available once per traveler and is valid from July 1, 2024 to July 31, 2024.

特别是前往日本的时候，使用Npay支付，您将享受到高达50%的折扣优惠（最高减免2,000韩元），使您的日本之行更加经济，但请注意，此优惠每位旅客仅限使用一次，且活动有效期为2024年7月1日至2024年7月31日。

4.CAMERA VOICE DESIGN

In order to let the audience feel the unique charm of different countries, we use bright colors and lovely illustrations to make the picture have a unique viewing value. Every detail has been carefully crafted to give the picture a fresh vitality. In order to capture the unique charm of each country, we have incorporated representative elements into each frame.

为了让观众感受到不同国家的独特魅力，我们使用了鲜艳的色调和可爱的插画，让画面拥有独一无二的观赏价值。每一处细节都经过精雕细琢，赋予了画面鲜活的生命力。为了捕捉各国独有的韵味，我们在每一帧画面中都融入了代表性的元素。

Dumplings and pandas represent the essence of Chinese culture; Elephants and food vividly depict the Thai customs; The romance of France is reflected in the Eiffel Tower and exquisite desserts. Each scene is brought to life, making the viewer feel as if they are in it. From traditional Oriental architecture to modern cityscape, each scene is full of vitality and creativity, making the viewer feel as if they are in it and feel the real existence. In addition, all of our images use bright colors to make the whole animation more unique to watch.

饺子和熊猫代表了中国文化的精粹；大象与美食则生动刻画了泰国的风情；法国的浪漫则通过埃菲尔铁塔和精致甜点体现得淋漓尽致。每一个场景都被赋予了生命，使观者仿佛置身其中。从传统的东方建筑到现代的都市风光，每个场景都充满了生命力和创造力，让观者仿佛置身其中，感受到那份真实的存在。此外，我们所有都画面使用鲜艳的色系，使整个动画更具独特的观赏性。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

In addition to conveying practical information, we hope that through this work, we can stimulate your deep desire for travel, encourage everyone who dares to explore the unknown, bravely step out of their comfort zone, and embrace this colorful world. Whether you're a first-time traveler or a seasoned traveler, we hope to provide you with inspiration and fun on your journey. Here, you will find that the meaning of travel goes far beyond the destination itself.

除了传递实用的信息之外，我们更希望通过这部作品激发您内心深处对旅行的渴望，鼓励每一位敢于探索未知的人，勇敢地跨出自己的舒适圈，去拥抱这个多姿多彩的世界。无论您是初次踏出国门的新手，还是经验丰富的旅行爱好者，我们都希望可以为您的旅途提供无限灵感与无尽的乐趣。在这里，您将会发现，旅行的意义远远超越了目的地本身。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

TROPOSPHERE

—STORYBOARD /分镜

LEGUANCHEN

—SCENE TEACHER /场景师

MINGHAO ZHANG

XUECHAO ZHANG

SHIJIUHUA / YITONG HU

—PRODUCTION /制片

YUXIN LIU

—ANIMATOR /动画师

WENFENG CHEN / SHIGUO WANG

—SYNTHESIS /合成

WENFENG CHEN

—SOUND&MIX /音效/混录/录音

ZHEQI MA

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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