登录享有权益

积分奖励计划

下载视频源片

工具免费体验

立即登录

视频工具

音频工具

图片工具

其他

APP专属功能

去水印

文案提取智能字幕

文字抹除视频翻译

视频分发屏幕录制数据短视频在线剪辑

人声分离

音频变声商用音乐

AI配音真人配音

智能抠图年龄变化图片动漫画

标题推荐智能重写敏感词检测版权登记

影视课程

牛片导航常用工具

AI题词器以下功能仅支持APP中使用三联封面聊天视频视频模板抖音权重勘景神器视频MD5 图片转文字

邀请认证

你尚未认证为创作人或影视公司，认证即可享有：

1.免费拥有独立自官网展示作品，获得流量曝光
2.可承接平台兼职，闲暇时间赚取收入
3.可加入官方交流群，获取一手资源

立即认证

分享给其他人

分享到微信朋友圈

《华为金融》实拍结合三维动画——安戈力文化

通讯设备| 佳片精选 |三维动画

—Client/出品方

华为

—Project name & type/项目名称&类型

《华为金融》实拍结合三维动画宣传片

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年10月11日

—Production cycle /制作周期

39 days

1.BACKGROUNDPROJECT

Huawei Finance, as an important component of Huawei Group, has been carrying the mission of promoting digital transformation in the financial industry since its inception. Relying on Huawei's profound accumulation in communication, cloud computing, big data and other fields, Huawei Financial is committed to providing comprehensive and intelligent solutions for global financial institutions, helping them steadily move forward in the complex and ever-changing financial market. From the initial technological exploration to the current industry leader, Huawei Finance has always adhered to the principle of "customer-centric, driven by technological innovation", constantly breaking through itself and leading the future of financial technology.

华为金融，作为华为集团的重要组成部分，自诞生之日起便承载着推动金融行业数字化转型的使命。依托于华为在通信、云计算、大数据等领域的深厚积累，华为金融致力于为全球金融机构提供全方位、智能化的解决方案，助力其在复杂多变的金融市场中稳健前行。从最初的技术探索到如今的行业领军者，华为金融始终坚持“以客户为中心，以技术创新为驱动”，不断突破自我，引领金融科技的未来。

In the surging wave of digital finance, Huawei Finance has become a backbone force in safeguarding the security and development of the global financial industry with its profound technological foundation and innovative spirit. The meticulously crafted 3D animation not only provides a deep interpretation of Huawei Financial's brand history and core values, but also vividly showcases the five core concepts of "high availability, high security, high performance, efficient operation and maintenance, and green and low-carbon". Through this visual feast, we will take you into the digital world of Huawei Finance and experience how it uses technology as a pen to draw a grand blueprint for the future of finance.

在风起云涌的数字金融浪潮中，华为金融以其深厚的科技底蕴和创新精神，成为了守护全球金融行业安全与发展的中坚力量。本次精心打造的三维动画，不仅是对华为金融品牌历史与核心价值的深度诠释，更是对“高可用、高安全、高性能、高效运维、绿色低碳”五大核心理念的生动展现。通过这场视觉盛宴，我们将带您走进华为金融的数字世界，感受其如何以科技为笔，绘制金融未来的宏伟蓝图。

2.STORYBOARD

The prologue of the film slowly opens under a ray of morning sunshine, with high-rise buildings lining the Financial Street and people coming and going, creating a vibrant scene. The camera slowly advances and freezes in front of a tall financial center office building, indicating that the story of Huawei Finance is about to unfold here. Subsequently, the film seamlessly transitions to the 3D animation section, with five distinct 3D image IPs - high availability, high security, high performance, efficient operation and maintenance, and green low-carbon - appearing one by one.

影片的序幕在一缕清晨的阳光下缓缓拉开，金融街上的高楼林立，人来人往，一片生机勃勃的景象。镜头缓缓推进，定格在一座高大的金融中心写字楼前，预示着华为金融的故事即将在这里展开。紧接着，影片无缝过渡到三维动画部分，五个鲜明的三维形象IP——高可用、高安全、高性能、高效运维、绿色低碳逐一亮相。

These images not only represent Huawei Finance's five core advantages in the field of financial technology, but also demonstrate through vivid animation how Huawei Finance uses technological power to safeguard the security and stability of the financial industry.

这些形象不仅代表了华为金融在金融科技领域的五大核心优势，更通过生动的动画演绎，展现了华为金融如何以科技力量守护金融行业的安全与稳定。

3.CHARACTER SETTING

This animation adopts a modern yet technologically advanced 3D scene design, with blue and silver as the main color combinations, creating a calm, efficient, and safe atmosphere. From bustling urban streets to high-tech financial centers, from busy trading halls to quiet data centers, every scene has been carefully designed to restore the most authentic financial ecology, while incorporating elements of future technology, showcasing Huawei Finance's profound understanding and unique insights into digital transformation.

本次动画采用了现代而又不失科技感的三维场景设计，色彩搭配以蓝色和银色为主，营造出一种冷静、高效、安全的氛围。从繁华的都市街景到高科技的金融中心，从繁忙的交易大厅到静谧的数据中心，每一个场景都经过精心设计，力求还原最真实的金融生态，同时融入未来科技的元素，展现华为金融对数字化转型的深刻理解和独到见解。

The five major IP characters in the animation are one of the highlights of this design. These five IP images are not only uniquely designed and have their own characteristics, but also cleverly integrate Huawei Finance's brand philosophy and values. They shuttle between reality and imagination in a lively and vivid manner, becoming a bridge connecting the audience with financial technology. Each IP image has a distinct personality and story background, and through their perspectives and experiences, viewers can more intuitively feel Huawei Finance's exploration and achievements in the field of financial technology. At the same time, these IP images are also easy for the audience to recognize and remember, adding more fun and interactivity to Huawei Finance's brand communication.

动画中的五大IP形象是本次设计的亮点之一。这五个IP形象不仅设计独特、各具特色，还巧妙地融入了华为金融的品牌理念和价值观。它们以生动活泼的姿态穿梭于现实和想象空间，成为连接观众与金融科技的桥梁。每个IP形象都拥有鲜明的个性和故事背景，通过它们的视角和经历，观众能够更直观地感受到华为金融在金融科技领域的探索与成就。同时，这些IP形象也易于观众识别和记忆，为华为金融的品牌传播增添了更多的趣味性和互动性。

4.CAMERA VOICE DESIGN

In terms of animation effects, we use smooth camera language, fine detail portrayal, and rich light and shadow changes to enhance the attractiveness and expressiveness of the content, allowing the audience to enjoy a visual feast while deeply understanding Huawei Finance's brand philosophy and core values. At the same time, we use AE packaging, light and shadow changes, camera shuttle and other techniques to create stunning visual effects and enhance the attractiveness and expressiveness of the content. In composition, pay attention to the balance and layering of the picture. Enhance the dynamic and smooth nature of the image through various techniques such as camera movement and transitions; At the same time, various scenes such as close-up, mid shot, and panoramic are used to showcase details and emotions in different settings.

在动画效果上，我们运用了流畅的镜头语言、精细的细节刻画和丰富的光影变化，旨在增强内容的吸引力和表现力，让观众在享受视觉盛宴的同时，深刻理解华为金融的品牌理念和核心价值，同时运用AE包装、光影变化、镜头穿梭等手法，营造出震撼的视觉效果，增强内容的吸引力和表现力。在构图上，注重画面的平衡与层次感。通过多种运镜、转场等手法，增强画面的动感和流畅性；同时，运用特写、中景、大全景等多种景别，展现不同场景下的细节和情感。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

This live action combined with 3D animation comprehensively showcases the history, core values, and five core concepts of Huawei Financial brand. Through creative storylines, exquisite visual design, and vivid animation effects, we aim to showcase Huawei Finance's guardian image in the digital finance era to global audiences, conveying its brand philosophy of innovation, efficiency, safety, and green.

本次的实拍结合三维动画对华为金融品牌历史、核心价值以及五大核心理念的全面展现。通过创造性的故事情节、精美的视觉设计和生动的动画效果，我们旨在向全球观众展示华为金融在数字金融时代的守护者形象，传递其创新、高效、安全、绿色的品牌理念。

In the future, Huawei Finance will continue to lead the digital transformation of the financial industry with technology as its wing, and contribute its own strength to the prosperity and development of the global financial market.

在未来的日子里，华为金融将继续以科技为翼，引领金融行业的数字化转型之路，为全球金融市场的繁荣发展贡献自己的力量。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

AOMEI SHANGHAI

—STORYBOARD /分镜

XIANG ZHOU

—SCOUTING /勘景

WEIDONG ZHA

—CONCEPTION /元素设计

YANG ZHUANG

—ORIGINALPAINTER/原画师

JINJIN LIN

—MIDDLEPICTURE /中间画

JINJIN LIN

—SCENE TEACHER /场景师

YANG ZHUANG

—COLOR SETTING /色定

JIAWEN

—DIRECTOR /导演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA / WENLIN CAI / XIN CHEN

—ANIMATOR /动画师

M/HONG HE/SHENGUO WANG

—SPECIAL EFFECT /特效师

PENGPENG

—CHECKER /动检师

PENGPENG

—EDITING /剪辑

YAOZHOU YU

—SYNTHESIS /合成

YAOZHOU YU / HONG HE / MINHUI ZHOU

—SOUND&MIX /音效/混录/录音

YAOZHOU YU

—MUSIC /选曲

YAOZHOU YU

—VOICE ACTOR /配音演员

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力