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《王者绝悟》MG动画——安戈力文化

互联网| 佳片精选 |MG图形动画

—Client / 出品方

腾讯游戏

—Project name & type/项目名称&类型

《王者绝悟》MG动画宣传片

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2022年11月31日

—Production cycle / 制作周期

30days

1. BACKGROUND PROJECT

In the vast battlefield of Honor of Kings, a mysterious and formidable power is quietly awakening – it is "King's Insight." As the intimate companion of every King's player, King's Insight has, since its inception, relentlessly learned and evolved, becoming an intelligent bridge connecting players to the world of glory. Today, let us embark on a journey into the realm of King's Insight, exploring its growth trajectory and core values.

在王者荣耀的广袤战场上，有一股神秘而强大的力量正悄然觉醒——它，就是“王者绝悟”。作为每一位王者玩家的贴心伙伴，王者绝悟自诞生以来，便以不懈的学习与进化，成为了连接玩家与荣耀世界的智能桥梁。今天，让我们一同走进王者绝悟的世界，探索它的成长历程与核心价值。

2. STORYBOARD

King's Insight stems from the collective creation and anticipation of countless King's players. It is not merely a simplistic AI system but rather the crystallization of every player's wisdom and passion. From its humble beginnings in human-vs-machine matches to its current multifaceted intelligent service system, King's Insight consistently strives to offer a smarter, more comprehensive, and personalized gaming experience. It serves as both your technical mentor and strategic advisor, fighting alongside you to help you dominate the battlefield.

王者绝悟，源自于万千王者玩家的共同创造与期待。它不仅仅是一个简单的AI系统，更是每一位玩家智慧与激情的结晶。从最初的人机对战，到如今的多功能智能服务体系，王者绝悟始终致力于提供更智能、更全面、更个性化的游戏体验。它不仅是你的技术导师，更是你的策略顾问，与你并肩作战，助你掌控全场。

3. CHARACTER SETTING

Following in the footsteps of MG animation, we seem to have crossed a tunnel with a strong technological atmosphere. When the four characters "King Juewu" come into view, a legendary story about intelligence and glory begins. From the initial evolution of learning to the formation of a multifunctional AI system, from practical exercises on the hero training ground to the thoughtful service of intelligent assistants, every plot is closely connected, together drawing a glorious picture belonging to "King of Glory".

跟随MG动画的脚步，我们仿佛穿越了一条科技氛围浓厚的隧道。当“王者绝悟”四个大字映入眼帘时，一场关于智能与荣耀的传奇故事就此展开。从最初的进化学习到多功能AI体系的形成，从英雄练习场的实战演练到智能助手的贴心服务，每一个情节都紧密相连，共同绘制出一幅属于《王者绝悟》的荣耀画卷。

In the animation, King Juewu is not only an intelligent agent, but also a companion full of emotions and warmth. It simulates complex actual battle situations at various levels by learning players' operations and tactics, and generates realistic combat behaviors through calculations. This highly realistic player operation ability allows players to freely learn and try new operations and tactics in the hero training field, accumulating practical experience.

在动画中，王者绝悟不仅是一个智能体，更是一个充满情感与温度的伙伴。它通过学习玩家的操作与战术，模拟出各段位复杂的实际战局，并通过计算生成拟真的对战行为。这种高度还原真实玩家操作的能力，让玩家在英雄练习场中能够自由学习和尝试新的操作和打法，积累实战经验。

At the same time, King Juewu also teamed up with Xiaodaji to become everyone's intelligent assistant. They will recommend new heroes and version dominant heroes based on the player's gaming habits and version situation, remind the use of backpack props, and ensure that players do not miss any activity benefits and moments to showcase themselves. This thoughtful service makes the gaming experience for players more convenient and relaxed.

同时，王者绝悟还与小妲己携手成为大家的智能助手。它们会根据玩家的游戏习惯和版本情况，推荐新英雄和版本强势英雄，提醒使用背包道具，确保玩家不错过每一个活动福利和展示自己的瞬间。这种贴心的服务，让玩家的游戏体验更加便捷、更加轻松。

4. CAMERA VOICE DESIGN

In terms of visual and conceptual design, the MG animation of "King of Glory" is equally stunning. The lines and graphics with a sense of technology converge into a rotating Juewu entity, emitting dazzling light every time they merge, symbolizing its continuous evolution and growth. Every scene in the storyboard script is carefully designed, from the tunnel of technological atmosphere to the practical exercises of hero training grounds, and then to the thoughtful service of intelligent assistants. Every detail is full of a sense of technology and artistry.

在视觉和概念设计上，《王者绝悟》MG动画同样令人震撼。科技感的线条和图形汇聚成旋转中的绝悟本体，每一次汇入都发出耀眼的光芒，象征着它的不断进化与成长。分镜脚本中的每一个场景都精心设计，从科技氛围的隧道穿梭到英雄练习场的实战演练，再到智能助手的贴心服务，每一个细节都充满了科技感与艺术性。

In addition, the animation also incorporates many elements from daily life, such as speech recognition, intelligent computing, and other functions, allowing players to feel that King of Glory is not only a game function, but also a practical tool for applying cutting-edge technology to life. The perfect integration of technology and art has made "King of Glory" a charming and dynamic intelligent brand.

此外，动画中还融入了诸多生活中的元素，如语音识别、智能计算等功能的展示，让玩家感受到王者绝悟不仅是一个游戏功能，更是将尖端科技应用到生活中的实用工具。这种科技与艺术的完美融合，让《王者绝悟》成为了一个充满魅力和活力的智能品牌。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

King Juewu, with its relentless efforts and outstanding performance, has become an indispensable partner for every King player. In the days to come, it will continue to evolve and surpass, exploring the infinite possibilities of glory with players. Let's look forward to the next brilliant chapter of King Juewu together!

王者绝悟，正以它不懈的努力与卓越的表现，成为每一位王者玩家不可或缺的伙伴。在未来的日子里，它将继续进化、不断超越，与玩家们一起探索荣耀的无限可能。让我们共同期待王者绝悟的下一个辉煌篇章！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

TENCENT GAMES

—STORYBOARD /分镜

ZEQI MA

—ORIGINALPAINTER /原画师

MINGYU LI

—SCENE TEACHER /场景师

SIMING SHAO/ ZEQI MA / JIAWEN XU

—COLOR SETTING /色定

ZAQI MA

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

YUXUAN CHEN

—ANIMATOR /动画师

JIAXU WENAG/SHENGUO WANG/ MINHUI ZHOU/YINDAN LIU

—CHECKER /动检师

JIAXU WANG

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混录/录音

JIAXU WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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