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《濒危动物彩蛋》 MG动画——安戈力文化

影视广告| 佳片精选 |MG图形动画

—Client / 出品方

字节跳动

—Project name & type/项目名称&类型

《濒危动物彩蛋》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年9月3日

—Production cycle / 制作周期

10 days

1. BACKGROUND PROJECT

On this blue planet, every creature is a unique gift from nature, weaving together with us the diversity of life. However, with the rapid development of human civilization, many rare animals are facing a crisis of survival and have become endangered species.

这个蓝色星球上，每一种生物都是大自然的独特馈赠，它们与我们共同编织着生命的多样性。然而，随着人类文明的快速发展，许多珍稀动物正面临着生存的危机，成为了濒危物种。

2. STORYBOARD

Endangered animals are an indispensable part of the natural ecosystem. They not only possess unique biological characteristics, but also play a crucial role in maintaining ecological balance and promoting biodiversity. However, due to the influence of human activities, the number of these animals has sharply declined, their living environment is deteriorating, and they are even on the brink of extinction. So protecting endangered animals is urgent.

濒危动物是大自然生态系统中不可或缺的一环。它们不仅拥有独特的生物特征，还在维持生态平衡、促进生物多样性方面发挥着至关重要的作用。然而，由于人类活动的影响，这些动物的数量急剧下降，生存环境日益恶化，甚至濒临灭绝的边缘。所以保护濒危动物迫在眉睫。

Tiktok, a platform full of creativity and vitality, has countless new content emerging every day. Today, Angoli has made a special "colored egg" for endangered animals.

抖音，这个充满创意和活力的平台上，每天都有无数的新奇内容涌现，而今天，安戈力为濒危动物制作了一个特别的“彩蛋”。

The entire film features a green color scheme as the main color scheme, as endangered animals live in tropical rainforests, and the green color scheme also implies a call and advocacy for ecological protection. We choose a color scheme that is similar to the natural environment. By showcasing the beauty and fragility of endangered animals, as well as the beauty and preciousness of green natural environments, we guide people to pay attention to and participate in actions to protect endangered animals.

整个片子以绿色为主色系，因为濒危动物生活在热带雨林中的，而绿色色系还暗含着对生态保护的呼吁和倡导，我们选择与自然环境相近的色系。通过展示濒危动物的美丽与脆弱，以及绿色自然环境的美好与珍贵，引导人们关注并参与到保护濒危动物的行动中来。

3. CHARACTER SETTING

This short film mainly focuses on the platform of Tiktok, which triggers the eggs through the trigger words hidden in the comments. There are egg animals constantly appearing, which shows the endangered rare animals on the screen alone. These animals may have been seen in books or seen in documentaries, but now they are presented to you in a completely new way. You will see their elegant figures, agile eyes, and a thirst for survival.

本次短片主要围绕着在抖音这个平台上，通过隐藏在评论里的触发词来触发彩蛋，不停的有彩蛋动物出现，单独展现出那些濒临灭绝的珍稀动物在屏幕。这些动物或许你曾在书中见过，或许你曾在纪录片中一睹其风采，但此刻，它们以全新的方式呈现在你眼前。你会看到它们优雅的身姿、灵动的眼神，以及那份对生存的渴望。

4. CAMERA VOICE DESIGN

Frame by frame drawing has been incorporated into the entire animation production to finely control the movement changes of small animals, whether it is blinking, shaking their ears, or other subtle actions. Through precise frame by frame representation, the animation is made more realistic and vivid, ensuring smooth and natural transitions between each frame. This makes the animation movements of small animals appear smoother and conform to the laws of real-world motion.

在整个动画制作中加入了逐帧的绘制，精细控制小动物的动作变化，无论是小动物的眨眼、摇耳朵，还是其他细微的动作，通过逐帧的方式精确表现，使动画画面更加逼真和生动，并且确保每一帧之间的过渡平滑自然。这使得小动物的动画动作看起来更加流畅，符合真实世界的运动规律。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

BEIJINGBINGGAN

—STORYBOARD /分镜

BEIJINGBINGGAN

—CONCEPTION /元素设计

YUN WANG

—ORIGINALPAINTER /原画师

LI SI

—MIDDLEPICTURE /中间画

NA GUO

—SCENE TEACHER /场景师

YUN WANG

—COLOR SETTING /色定

NA GUO

—DIRECTOR /导演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA LINGLIN HUANG

—ANIMATOR /动画师

LIN MA

—SPECIAL EFFECT /特效师

JIAXU WANG

—CHECKER /动检师

LI MA

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混录/录音

JIAXU WANG

—MUSIC /选曲

WEIDONG ZHA

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——

（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，

（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”

，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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