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《虹运一条龙》实拍结合动画——安戈力文化

食品饮料| 佳片精选 |MG图形动画

—Client / 出品方

彩虹糖

—Project name & type/项目名称&类型

《虹运一条龙》实拍结合动画MV

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年01月31日

—Production cycle / 制作周期

14 days

1. BACKGROUND PROJECT

On the occasion of the Chinese New Year holiday, Rainbow Sugar brand teamed up with renowned rapper Gem to create an audiovisual feast where music and sweetness collide - the MV of the rap song "Rainbow Luck One Dragon".

正值新春佳节之际，彩虹糖品牌携手知名说唱歌手宝石Gem，倾情打造了一场音乐与甜蜜碰撞的视听盛宴——《虹运一条龙》说唱歌曲MV。

The purpose of this cooperation is not only to celebrate the arrival of the traditional the Year of the Loong in China, but also to bring joy and good luck to the national audience and usher in a vibrant new year with the unique music style of Gem and the colorful colors of rainbow sugar.

此番合作不仅旨在庆祝中国传统的龙年到来，更希望借由宝石Gem的独特音乐风格与彩虹糖的缤纷色彩，为全国观众带来欢乐与好运，共同迎接一个充满活力的新春。

2. STORYBOARD

The MV will take the rap performance of Gem as the main line, combine the brand elements of Rainbow Candy and the festive atmosphere of the the Year of the Loong to show a vibrant and creative visual feast. We will use rich shooting techniques and post production techniques to create a unique visual style, allowing the audience to experience the joy and surprise brought by rainbow candy while enjoying music

MV将以宝石Gem的说唱表演为主线，结合彩虹糖的品牌元素和龙年新春的喜庆氛围，展现出一个充满活力、创意十足的视觉盛宴。我们将运用丰富的拍摄手法和后期制作技术，营造出独特的视觉风格，让观众在欣赏音乐的同时，也能感受到彩虹糖带来的快乐和惊喜。

In the MV, we will showcase the perfect fusion of Rainbow Sugar and Gem through rich scene switching and special effects processing. Whether it's the passionate rap performance of Gem Gem or the colorful product display of Rainbow Candy, they will all become highlights in the MV. At the same time, we will also add some creative elements, such as the integration of the elements of the Year of the Dragon, the creation of the atmosphere of the Spring Festival, and the combination of animation elements and live shooting to create a visual effect that is both real and dreamy, making the entire MV more in line with the festival atmosphere.

在MV中，我们将通过丰富的场景切换和特效处理，展现彩虹糖与宝石Gem的完美融合。无论是宝石Gem激情四溢的说唱表演，还是彩虹糖色彩斑斓的产品展示，都将成为MV中的亮点。同时，我们还将加入一些富有创意的元素，如龙年元素的融入、新春氛围的营造等，动画元素与实拍相结合，创造出既真实又梦幻的视觉效果，让整个MV更加符合节日氛围。

3. CHARACTER SETTING

The biggest highlight of the animation is the hand drawn dragon image, each stroke full of craftsmanship, aiming to showcase the agile form of the dragon through delicate lines and rich color layers.

动画部分的最大亮点在于手工绘制的龙形象，每一笔都饱含匠人之心，旨在通过细腻的线条和丰富的色彩层次，展现出龙的灵动形态。

4. CAMERA VOICE DESIGN

The hand drawn dragon element is a major highlight of this MV, and professional illustrators are used to hand draw frames by frames, striving to present the spirit and power of the dragon. The shape of the dragon will combine traditional Chinese elements and modern aesthetics, which not only reflects the auspicious implication of the the Year of the Loong, but also conforms to the aesthetic taste of young people. At the same time, the combination of dragon elements and rainbow candy products will also become a major highlight in the MV.

手绘龙元素是本次MV的一大亮点，通过专业插画师进行逐帧手绘，力求呈现出龙的神韵和力量。龙的形态将结合中国传统元素和现代审美，既体现龙年的吉祥寓意，又符合年轻人的审美趣味。同时，龙元素与彩虹糖产品的结合也将成为MV中的一大看点。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

CUSTOMER

—STORYBOARD /分镜

WEIDONG ZHA

—SCOUTING /勘景

YAOZHOU YU

—CONCEPTION /元素设计

YUN WANG

—ORIGINALPAINTER /原画师

YIBING LIN

—MIDDLEPICTURE /中间画

YIBING LIN

—SCENE TEACHER /场景师

YUN WANG

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /动画师

YANG HU

—SPECIAL EFFECT /特效师

M XU JIA

—CHECKER /动检师

WEIDONG ZHA / M

—EDITING /剪辑

ZHAN CHEN

—SYNTHESIS /合成

ZHAN CHEN

—SOUND&MIX /音效/混录/录音

ZHAN CHEN

—MUSIC /选曲

HAIQUAN LU

—VOICE ACTOR /配音演员

DAYYINPEIYIN / MIAOYINGPEIYIN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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