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《澳门产品》MG动画——安戈力文化

餐饮连锁|食品饮料| 佳片精选 |MG图形动画

—Client / 客户

澳门莲花卫视

—Project name & type/项目名称&类型

《澳门产品》MG动画宣传片

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年12月28日

—Production cycle / 制作周期

76 days

1. BACKGROUND PROJECT

In the low-saturated city atmosphere, a touch of green pulls consumers' curiosity and gradually leads them into the magical world of "M-Mark". She steps into the picture, holding a box with the "M-Mark" logo of Macau, gushing out "M-Mark" certified products.

低饱和度的城市氛围中，一抹绿色牵引着消费者的好奇心，渐渐步入「M唛」神奇世界。她款款步入画面，抱着的印有澳门「M唛」标识的箱子喷涌出「M唛」认证产品。

2. STORYBOARD

The "M-Mark" Macao Product Quality Certification Program is launched by the Macao Manufacturers' Association and the Macao Productivity and Technology Transfer Center, and nearly 30 Macao merchants have been certified under the "M-Mark" program, involving more than 50 products including food, health food, pharmaceuticals and garment products. There are more than 50 products.

“M唛”澳门产品优质认证计划是由澳门厂商联合会和澳门生产力暨科技转移中心合作推出的，已考获“M唛”认证的澳门商户将近三十家，涉及食品、保健食品、药品及成衣制品五十多个产品。

Macau, a city that blends Chinese culture and Western civilization, is an international tourist city.

"Revenge tourists flock to Macau to enjoy the unlimited good food, drink and fun, but of course, there is one more important thing, that is, to buy! Buy! Buy!

澳门，一座融合了中国文化和西方文明的城市，国际化的旅游城市。

“报复性旅游”人潮蜂拥澳门，感受无极限的好吃好喝好玩，当然还有一样很重要，那就是买！买！买！

In addition to the high profile international luxury goods, the M-Mark products scattered in the streets and lanes of Macau, they are the real taste of Macau, authentic made in Macau.

除了高大上的国际奢侈品，散落在澳门街头巷尾的M唛标志产品，它们才是真正的澳门味、地道的澳门制造。

In line with the Macao Special Administrative Region's policy of diversified industrial development and In line with the policy of diversified industrial development of the Macao Special Administrative Region and the development of Macao's brand name industry, the Macao Manufacturers' Association and the Macao Productivity and Technology Transfer Center (PPTSTC) have cooperated to launch the "M-Mark - Macao Product Quality Certification Program".

为配合澳门特别行政区的产业多元发展政策，发展澳门品牌工业，澳门厂商联合会和澳门生产力暨科技转移中心合作推出“M唛——澳门产品优质认证计划”。

The purpose of the program is to optimize and improve the production management level of enterprises through certification, so as to meet the international standards, guarantee the quality of products and highlight the Made in Macao.

目的在于通过认证，优化及提高企业的生产管理水平，与国际标准接轨，保证产品的质量，突显澳门制造。

In the movie, the rights and interests of many consumers (represented by tourists) are protected by M-Mark in a healthy and green way.

The green color belonging to M-Mark floats in the whole of Macau, spreading more and more widely, until it covers the whole of Macau.

影片中，众多消费者（以游客为代表）的权益在M唛的保护下，健康绿色进行着。

那一抹属于M唛的绿色飘荡在整个澳门，越散越广，直至布满整个澳门。

3. CHARACTER SETTING

A female figure was chosen for the character, with the beautiful features of an Asian woman and long, flowing hair in dark colors. In order to match the running action that occurs in the animation, the character is given a pantsuit in the colors of the brand's adjacent color, yellow, and complementary color, purple, to make the image more harmonious and rich in color.

人物选取了女性形象，亚洲女性的秀美五官与深色的飘逸长发。为了配合动画中出现的跑动动作，给人物穿上裤装，颜色是品牌色的相邻色黄色和互补色紫色，让画面色彩更加和谐而丰富。

4. CAMERA VOICE DESIGN

From a single store to a city, Macau tourism is accompanied by "M-Mark" quality products, and Made in Macau is finally going out of Macau.

从一家店遍布一座城，澳门观光游伴随“M唛”优质产品选购，澳门制造终将走出澳门。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

YENING GUO

—SPLIT MIRROR /分镜

RUOYU MA

—CONCEPTION /元素设计

YEYI

—ORIGINAL PAINTER /原画师

XINGJIA HOU/YEYI

ZEQI MA/HAOTIAN

—MIDDLE PICTURE /中间画

ZEQI MA/YICHENG CHEN

—SCENE TEACHER /场景师

XINGJIA HOU/ZEQI MA/HAOTIAN/YEYI

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

RUOYU MA

—ANIMATOR /动画师

WENFENG CHEN/QIAN HUANG

—CHECKER /动检师

WENFENG CHEN

—SYNTHESIS /合成

WENFENG CHEN

—SOUND&MIX /音效/混录/录音

XIANGJIE SU

—MUSIC /选曲

XIANGJIE SU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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