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《伊刻活泉》MG拼贴动画——安戈力文化

互联网|食品饮料| 佳片精选 |MG图形动画

—Client/出品方

伊利

—Project name & type/项目名称&类型

《伊刻活泉》MG拼贴动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年06月04日

—Production cycle /制作周期

15 days

1.BACKGROUNDPROJECT

Yili explored high-quality water sources throughout the country, and finally found the precious volcanic natural mineral water - inikin in the volcanic rock water source belt of Aershan and Paektu Mountain.

伊利在全国探寻优质水源地，最终在火山岩水源带阿尔山和长白山，发现了珍贵的火山天然矿泉水—伊刻活泉。

2.STORYBOARD

The energetic water gushing from volcanic rocks, penetrating through volcanic rock layers, contains multiple volcanic mineral elements, and has a sweet and smooth taste, bringing consumers a source of health and vitality.

从火山岩石中涌出的活力好水，历经火山岩层层渗透，含有多重火山矿物元素，口感甘甜顺滑，给消费者带来健康活力之源。

3.CHARACTER SETTING

Do you know? At the foot of Paektu Mountain at 40 ° north latitude, there are more than 4000 rare animals and plants, such as ginseng, ganoderma lucidum, Sika deer, and Hongjingtian, all of which are ecological wonders created by the fertile water and soil under the volcano. So in the design of short film scenes, we also use a large number of live photos of animals and plants, as well as on-site landscapes that incorporate volcanic elements.

你知道吗？北纬40°的长白山下，有人参、灵芝、梅花鹿、红景天等4000多种珍稀动植物在此繁衍生息，而这一切都是火山下优渥的水土造就的生态奇观。所以在短片场景设计上我们也采用大量的实拍动植物及现场景观集火山元素。

4.CAMERA VOICE DESIGN

This short film is produced for the promotion of environmental protection concepts by inikin and China National Geographic on World Environment Day using ink free packaging technology. It is designed in a collage style, with blue as the main color on the screen, to promote the product "inikin" water. A large number of animals, plants and volcanoes appear in the short film, which not only expresses that the product water is extracted from the beautiful volcanic rock source at the foot of Paektu Mountain and Aershan, but also indirectly expresses the concept of protecting the environment and wildlife.

本次短片是为伊刻活泉携手中国国家地理于“世界环境日”宣传环保理念的无油墨工艺包装制作的，采用拼贴风格设计，画面色彩以蓝色为主，用以宣传产品“伊刻活泉”水。短片中出现大量的动植物与火山，即表达产品水是由环境优美的火山岩水源长白山下与阿尔山提取，又间接表达了保护环境与野生动物的理念。

inikin appears multiple times in the film, but only at the end does it show its true appearance. Its purpose is to raise the audience's curiosity about the ink free outer packaging of the product, and ultimately deepen the audience's impression of the product through the end display; I believe you are already looking forward to the inikin. Now let's explore the mystery of the rare volcano that nurtures it!

伊刻活泉在片中多次出现，但是在片尾才显示真实模样，其作用是提起观众对产品无油墨外包装的好奇，最终在结尾展示加深观众对产品印象；想必你已很期待伊刻活泉了，现在就和我们一起探寻孕育珍稀的火山奥秘吧！

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分镜

YUXIN LIU

—CONCEPTION /元素设计

YUANLIU

—SCENE TEACHER /场景师

YUANLIU/JIAWEN XU

ZEQI MA/PENGFEI XU

—COLOR SETTING /色定

JIAWEN XU

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /动画师

—CHECKER /动检师

TUANTUAN FAN

—SYNTHESIS /合成

—SOUND&MIX /音效/混录/录音

—VOICE ACTOR /配音演员

JINANYINCHUAN

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力

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