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《小微企业融资》MG动画——安戈力文化

文化艺术| 佳片精选 |MG图形动画

—Client/出品方

上海乘车

—Project name & type/项目名称&类型

《小微企业融资》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年04月12日

—Production cycle /制作周期

45 days

1.BACKGROUNDPROJECT

In the new stage of development, during the 14th Five Year Plan period, the Shanghai Municipal Government has formulated a series of policy financing guarantee measures aimed at solving the difficulties you encounter in the financing process, helping you achieve your entrepreneurial dream, and promoting enterprise development.

在新的发展阶段，“十四五”期间，上海市政府制定了一系列政策性融资担保措施，旨在解决您在融资过程中遇到的难题，助力您实现创业梦想、推动企业发展。

2.STORYBOARD

For small and medium-sized enterprises in Pudong New Area that meet the conditions, a full subsidy for guarantee fees will be provided, allowing you to enjoy lower financing costs. In addition, high-tech small and micro enterprises that obtain policy financing guarantee loans can also receive interest subsidy support, further reducing your financing pressure.

针对符合条件的浦东新区中小微企业，将全额补贴担保费用，让您享受更低的融资成本。此外，对于获得政策性融资担保贷款的高新技术小微企业，还可以获得利息补贴支持，进一步降低您的融资压力。

We have produced this promotional video for the financing policies of small and medium-sized enterprises in Pudong New Area. This video will unveil the mystery of the policies and allow youto fully understand and utilize the preferential measures provided by the government for you.

我们为浦东新区中小微企业融资政策制作了本次宣传短片，这部短片将为您揭开政策的神秘面纱，让您全面了解并充分利用政府为您提供的优惠措施。

3.CHARACTER SETTING

The scene mainly features Shanghai's characteristic buildings and indoor offices, with the overall color tone mainly in light blue, providing a comfortable and peaceful visual experience, guiding the audience to immerse themselves in watching the entire content.

场景主要以上海特色建筑和室内办公室为主，整体色调以淡蓝色为主，给人舒适、宁静的视觉感受，引导观众可以沉下心观看完全部内容。

4.CAMERA VOICE DESIGN

In terms of production, we choose a more traditional approach, without creating dazzling transitions, bright scenes, and excessive dynamic effects. Comfort, smoothness, and clear information are our main points of attention.

在制作方面我们选用较为传统的方式，并没有制作绚丽的转场与明艳的场景及过多的动效，舒适、平稳以及信息清晰是我们主要注意的点。

The primary purpose of government short films is to convey government policies, measures, and information to the public. Therefore, short films are usually presented in a concise and concise manner, emphasizing the accuracy and clarity of information, in order to attract public attention, understanding, and support.

政府类短片的首要目的是向公众传递政府政策、措施和信息。因此，短片通常以简明扼要的方式呈现，注重信息的准确性和清晰度，以期引起公众的关注、理解和支持。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

ANNAI

—STORYBOARD /分镜

YUXUAN CHEN

—CONCEPTION /元素设计

YUXUAN CHEN

—SCENE TEACHER /场景师

YUXUAN CHEN/ZHUANGYAN

—COLOR SETTING /色定

YUXUAN CHEN

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

ANNAI

—ANIMATOR /动画师

MINHUI ZHOU/YINGDAN LIU

—SPECIAL EFFECT /特效师

MINHUI ZHOU

—CHECKER /动检师

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混录/录音

MINHUI ZHOU

—VOICE ACTOR /配音演员

A ZU

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力

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