—Client/出品方
汇丰
—Project name & type/项目名称&类型
生命汇医疗MG动画宣传片
—Production House /制作方
UGLY/安戈力
—Production Date/产出时间
2023年2月20日
—Production cycle /制作周期
20 days

1.BACKGROUNDPROJECT

This summer, UGLY met his old friend Chanel again and made a new friend Ogilvy.

This time, Chanel invited artist LIN MA to bring the latest perfume of ROO ZU artist limited edition. Ogilvy “activated” the video concept of "Chanel's Summer", and UGLY was invited to produce this 3D & MG animation theme blockbuster. We devote ourselves to this dream journey and let the two-dimensional illustrations "live".

安戈力与汇丰合作的MG动画《生命汇医疗资源》是一部介绍生命汇国际整合医疗服务的宣传片，旨在向观众展示生命滙的理念、服务和技术。

2.STORYBOARD

The designer extracted elements from the paintings and created a limited-edition back shell design with James Jean through the innovation of new materials and new processes. The lines of the painting are drawn using AG glass etching process, and the core elements of the sun and the moon sleep with the "light of adventure" to achieve a three-dimensional effect through the three-dimensional relief process. The transparent radiating light stripes around "Qingyu Light" are realized by the light-sensitive dark line process. According to different sunlight, the radial stripes can appear, restoring the original idea of "Qingyu Light" in James Jean's paintings to activate the dreams of Qiyu.

经典的MG动画元素设计，大色块的拼接让画面质感提升，蓝白的主要配色营造干净纯洁的氛围，贴合医疗主题。

(The opening video does not need to be narrated, do some animation effects, and present the C&D logo) Before 1020, no one imagined that mobile phones could be used like computers 10-20. 10 years ago, it was also heaven to want to watch movies smoothly on mobile phones. Ye Tan 20-30 is now, the future of 5G can be expected, and this future has come 30-40 The real estate industry is also undergoing changes and iterations in the wave of informationization 40-50 As a part of this industry chain, we What we need to do is not to follow the trend, but to face the difficulties. 50-60 In the C&D real estate informatization, in addition to the control of science and technology,

开场即是反问：“如何保障健康？”从这一大问题切入，由充满疑惑的顾客视角引入，将专业领域的知识一步步展开，达到科普的目的。

根据每一个小的问题，将解决方案以及最优的建议带入，将问题和答案连接起来，不拖沓，以最直接的方式完成医疗知识科普，让客户最快学习的有用的医疗知识，少走弯路。

3.CHARACTER SETTING

This summer, UGLY met his old friend Chanel again and made a new friend Ogilvy.

This time, Chanel invited artist LIN MA to bring the latest perfume of ROO ZU artist limited edition. Ogilvy “activated” the video concept of "Chanel's Summer", and UGLY was invited to produce this 3D & MG animation theme blockbuster. We devote ourselves to this dream journey and let the two-dimensional illustrations "live".

主人公的设计以红色和黑色为主，与背景的蓝白色调产生鲜明对比，虽然没有五感，但是在姿态和动作上下足功夫，让人物情绪得到外化。

4.CAMERA VOICE DESIGN

The story starts with the girl using OPPO Reno4 Pro to awaken the magnificent dream world. All the characters in the film are re-creations based on the paintings of "Summer Adventures". We use our imagination to redraw the three-dimensional view based on the prototype of the graphic illustration.

迷茫的求医者站在十字路口得到指引，由最开始的迷茫逐渐变得明朗，一步步的问题引导起到了作用，科普也从这一个个问题中逐渐展开。

Comparison of line draft and scene display

线稿与场景展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

CNY新年贺岁

电商/快消品

金融

互联网/游戏

文旅体育

医疗/科技

政府合作

厦门市委文明办·文明习惯|厦门人才领导组|i厦门|浙江省数据开放平台|厦门市委文明办| 厦门市政园林局 |厦门人才领导组|厦门交警文明交通|厦门交警一盔一带|扫黑除恶|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 厦门石油交易中心 |厦门绿化办 |厦门交警故事|厦门市垃圾分类管理中心|厦门市综治办| 厦门市文明办 |厦门市公安局·禁毒篇|交警主持人|厦门广播电视集团|厦门市政府|国家电网|广州电网| 茂名供电局 |中央电视台纪录频道|厦门两岸股权交易中心|厦门市集美区人民法院|交通运输部东海第二救助飞行队|海沧中医药博物馆|厦门市公共安全管理中心|厦门市公安局·纪念五四运动|厦门市委文明办·MV篇|北京世园会 | 珠海供电局 | 智慧政法 | 远致环保 |厦门商务局 |世茂双子塔新春| 淄博快手 | 北京观音寺 |

家居房地产

世茂|贝壳找房-善贝|万科直播|建发房产|贝壳找房|链家|联发集团·抗疫篇|德佑| 厦门钟楼商城|亿利华彩城|世贸集团·社区篇|世茂集团·户型篇|万科MI|联发集团|联发35周年|联发· 成长篇|象屿集团|联发初心篇|银泰百货|京闽悦府 |SM城市广场|鼎诚国际 | 集美新城 |致欧家居 | 梵逊德邦 | 立林科技展会活动 |

其他合作

如果您想委托新作品、查看案例作品集，或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目，或者兼职第二份工作加入我们创作，请告诉我们——我们很乐意听取您的意见。

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+ 8615060780280

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安戈力

—电子邮件/ QQ：

523638547@qq.com

—官方网站：

www.xmugly.com

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