《孔子学堂》MG动画——安戈力文化

Confucius was a great thinker, statesman and educator in ancient China, the founder of Confucianism, and the "Sacred Master of Great Success". Confucius pioneered the style of private lectures and advocated benevolence, righteousness, courtesy, wisdom and trustworthiness. His ideas have a profound impact on China and the world, and his people are listed as the first of the "Top Ten Cultural Celebrities in the World". "Confucius Academy" was founded by the China Confucius Foundation, with the main goal of cultivating and practicing core social values and promoting excellent traditional culture, so that the essence of traditional culture can be rooted in everyone's inner cultural beliefs. Let's explore the intrinsic value of traditional culture with UGLY now~

孔子是中国古代伟大的思想家、政治家、教育家，儒家学派创始人、“大成至圣先师”。孔子开创私人讲学之风，倡导仁义礼智信。其思想对中国和世界都有深刻影响，其人被列为“世界十大文化名人”之首。“孔子学堂”是由中国孔子基金会创办，以培育和践行社会核心价值观，弘扬优秀传统文化为主要目标，让传统文化精髓，植根于每个人内心的文化信仰。现在就和UGLY一起探索传统文化的内在价值吧~

2.STORYBOARD

The designer extracted design elements from Chinese landscapes, pavilions, bamboo forests, cranes, etc., combined with Confucianism of Confucius, and displayed them in the form of picture scrolls. The overall artistic conception is Chinese landscape style, allowing people to experience the essence of Confucianism in the artistic conception.

设计师从中国山水、楼阁、竹林、仙鹤等等提取设计元素，结合孔子的儒家思想，以画卷的形式展现，整体意境为中国山水风，让人在意境中体会儒家思想的精髓。

一幅卷轴从右至左徐徐展开，出现山水画面。太阳从地平线上跟着卷轴往右徐徐升起，变大。云雾烟气在山间缓缓移动，大多数是白色的，个别是淡紫色的。两三排大雁在远方率先跟着卷轴从右至左飞过。随后是近一些的一群飞鹤，在飞过画面中间的山峦前，它们各自独立飞行，而从山峦后飞过后，有一只聪明的飞鹤站到了另一只飞鹤的背上，省去了飞行的辛苦。随着画卷逐渐完全打开，画卷最左侧瀑布出现，瀑布的水声随着隐隐传来。

The clouds in the foreground transition, the camera perspective comes to the left part of the picture scroll, the waterfall is closer in front of you, and the sound of the water is much louder in an instant. The camera moves further towards the waterfall until it is close to a close-up of the waterfall, and the sound of the water is getting louder and louder. When the camera pans up, the content of the scroll landscape moves down quickly until the painting comes out. It pans across the junction of light and dark in the upper part of the sky, and enters the dark deep blue night sky. The scattered stars gradually enter the picture, and the camera advances.

前景云朵转场，镜头视角来到画卷偏左部分，瀑布更近地呈现在眼前，水声瞬间也大了很多，此时那群“有人搭便车”的飞鹤正好从瀑布前飞过，镜头进一步向瀑布推进，直至接近于瀑布特写，水声也越来越大。镜头上摇，画卷山水内容快速下移直至出画，摇过天空上部亮暗交界处，进入了黑暗的深蓝夜空，散布的星星逐渐进入了画面，镜头推进。

3.CHARACTER SETTING

The connotation of Confucianism is transformed into flying cranes, waterfalls, purple clouds, sun, pavilions and pavilions on the scroll. Each element dances dexterously on the scroll, as if the thoughts of a thousand years have been resurrected, leading us into a new situation.

儒家思想的内涵化作卷轴上的飞鹤、瀑布、紫云、太阳、亭台楼阁，一个个元素在画卷上灵巧地舞动，仿佛千年的思想重新复活了一般，带领我们进入一个新的境地。

4.CAMERA VOICE DESIGN

The story starts from the bamboo forest where the reels are unfolding. The selection of long format allows us to follow the picture and move the visual center of gravity slowly to the right. The content of the picture swings with the wind, the elements move regularly in the picture, and then the picture transitions to the next scene.

故事从卷轴展开的竹林开始，长画幅的选用，让我们跟随画面，将视觉重心缓慢向右移动，画面内容随风摆动，元素在画面内有规律移动，接着画面转场进入下一场景。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The smoky clouds and the pavilions and pavilions not only perfectly reveal the artistic conception in the poetic and picturesque, but also vividly show the ancients' dreamy pursuit of immortality. Crane accompanies the scene, and the flapping wings seem to lead us step by step into the fairyland.

烟云缭绕、亭台楼阁，不仅将诗情画意里的意境完美流露出来，更是将古人对成仙的梦幻追求灵动展现出来。仙鹤伴随在场景之中，扑扇的翅膀仿佛一步步带领我们走进仙境。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

7.ON SITE

8.HD WALLPAPERS

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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