《TCL Kids》MG动画——安戈力文化

First ask a question: "Is it a problem to make children like to reassure parents?" Then answer the question, TCL Kids can do just that. Arousing the curiosity of viewers, the whole animation reflects the advantages of TCL Kids from the perspective of children and parents. From the perspective of children, it is both entertaining and educational, easy to use and efficient. From the parents' point of view, the functions of TCL Kids solve the two major concerns of parents, no need to worry about jumping out of bad information, and no need to worry about children developing bad study habits.

首先提出一个疑问：“让孩子喜欢让家长放心是一个难题吗？”随后解答疑问，TCL Kids就是可以做到这一点。引发观者好奇，整个动画从孩子和家长的角度体现TCLKids好在哪里，从孩子的角度来看，兼顾娱乐性和益智性，好用又高效。从家长的角度来看，TCLKids拥有的功能解决了家长的两大担忧，不用担心跳出不良信息，不用担心孩子养成不良学习习惯，最后来个总结，呼应开头，全篇脉络清晰。

3.CHARACTER SETTING

The identities of the two female protagonists are parents and children respectively. The designers use the same hair color and similar clothing, and have the same facial features. They both have cute peas and blushes, making people guess their relationship at a glance.

两位女性主人公代表的身份分别是家长和小孩，设计师采用相同发色和相似服装，面部特征一致，都拥有可爱的豆豆眼和腮红，让人一眼就能猜出她们的关系。

4.CAMERA VOICE DESIGN

The whole animation is soft in tone, flat style, and uses multiple scenes to express the functions of TCL Kids. From the perspective of children and parents, it is in line with the user group. This film is to focus on how TCL Kids can meet the needs of children and parents. Let children like to reassure parents. The characters in the animation move smoothly and naturally, and the content of the screen is accurate and easy to understand.

整个动画色调柔和，采用扁平风，运用多个场景，表现TCL Kids 的功能，从小孩和家长的角度出发，符合用户群体，本片就是来着重表现TCL Kids 如何满足小孩和家长的需求，做到让孩子喜欢让家长放心。动画中的人物动作流畅自然，画面内容准确易懂。

Mirror sketch to show the effect

分镜展示

Comparison of line draft and scene display

线稿与场景展示对比效果