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1.BACKGROUNDPROJECT
Xpeng automobile was officially established in 2015. It is a technology company focusing on future travel. It has always adhered to saturated R & D investment and built the core competence of self-research in the whole stack. Today, Xiaopeng automobile has become one of China's leading intelligent electric vehicle companies.It takes only four seconds for Xiaopeng's car to speed up from zero to 100 kilometers per hour. Good looking shape and powerful performance make it favored by the majority of car lovers.
小鹏汽车正式成立于2015年,是一家专注未来出行的科技公司,一直坚持饱和式研发投入,构建全栈自研的核心能力。今天小鹏汽车已经成为中国领先的智能电动汽车公司之一。小鹏汽车从零到一百公里每小时的提速仅需要四秒钟。好看的造型和强大的性能使其受到广大汽车爱好者的青睐。
2.STORYBOARD
The road Xpeng automobile has traveled since its establishment is like a person running. The people running in the picture have run through milestone like important moments: the first new power of car making with multiple self built factories, the first automobile brand listed in both Hong Kong and US stocks, and the first Chinese intelligent electric vehicle brand to join hands with the NBA, The first intelligent electric vehicle brand to release intelligent robots and aircraft, the first intelligent assisted driving full stack self-developed Chinese intelligent electric vehicle, the first mass-produced intelligent electric vehicle equipped with lidar, the first Chinese intelligent sedan with 100 km acceleration of 4 seconds, and the first Chinese intelligent electric vehicle with NEDC endurance of more than 706 km.
小鹏汽车从创立至今走过的路就像一个人在进行一次奔跑,画面中奔跑的人跑过了一个个里程碑般的重要时刻:第一个拥有多个自建工厂的造车新势力,第一个港股美股双上市的汽车品牌,第一个与NBA携手的中国智能电动车品牌,第一个发布智能机器人和飞行器的智能电动车品牌,第一个智能辅助驾驶全栈自研的中国智能电动车,第一个搭载激光雷达的量产智能电动车,第一个百公里加速4秒级的中国智能轿跑,第一个NEDC续航破706km的中国智能电动车。
The running progress of Xpeng automobile represents the excellent strength and unremitting persistence of Xpeng automobile. Xpeng will continue to run in the future.
小鹏汽车的跑步前进,代表着小鹏汽车过硬的实力和不懈的坚持,在未来,小鹏还会继续跑下去。
3.CHARACTER SETTING
In terms of element design, we draw many 1s on the running road to show each milestone with commemorative significance. With rich colors and exquisite background design, the model of Xpeng car is depicted to attract the attention of the audience. The clouds in the picture highlight the speed of Xpeng's car.
元素设计方面,我们通过画出奔跑路上的许多个1,来表现一个个具有纪念意义的里程碑。用丰富的色彩和精美的背景设计,对小鹏汽车的模型刻画来吸引观众的目光。画面中的云雾,凸显出小鹏汽车的速度。
4.CAMERA VOICE DESIGN
The road Xpeng automobile has traveled since its establishment is like a person running. The people running in the picture have run through milestone like important moments.
小鹏汽车从创立至今走过的路就像一个人在进行一次奔跑,画面中奔跑的人跑过了一个个里程碑般的重要时刻。
Modelline draft and color display contrast effect
模型线稿与上色展示对比效果
The model of Xiaopeng automobile is simple but not simple. The elegant streamline is matched with the sharp lamp design. This exquisite model design is no less than that of otherfirst-line automobile brands. Even if you are not a car enthusiast, you will be amazed by the art of driving in the street.
小鹏汽车的车型简捷却不简单,优雅的流线型搭配犀利的车灯设计,这种精致的车型设计完全不亚于其他一线汽车品牌,就算不是汽车爱好者,在街上看到这样行驶的艺术品也会被其惊艳。
Mirror sketch to show the effect
分镜展示
Comparison of line draft and scene display
线稿与场景展示对比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
—电话/微信:
+ 8615060780280
—官方抖音/新片场/站酷:
安戈力
—电子邮件/ QQ:
523638547@qq.com
—官方网站:
www.xmugly.com
—培训/招聘/兼职/外协/联盟:
+ 8615060780280
- 来访地址 :
总部: 湖里华昌路125号联发东南天地A202
华北:北京市朝阳区十里堡路1号171幢平房330号
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