登录享有权益

积分奖励计划

下载视频源片

工具免费体验

立即登录

视频工具

音频工具

图片工具

其他

APP专属功能

去水印

文案提取智能字幕

文字抹除视频翻译

视频分发屏幕录制数据短视频在线剪辑

人声分离

音频变声商用音乐

AI配音真人配音

智能抠图年龄变化图片动漫画

标题推荐智能重写敏感词检测版权登记

影视课程

牛片导航常用工具

AI题词器以下功能仅支持APP中使用三联封面聊天视频视频模板抖音权重勘景神器视频MD5 图片转文字

邀请认证

你尚未认证为创作人或影视公司，认证即可享有：

1.免费拥有独立自官网展示作品，获得流量曝光
2.可承接平台兼职，闲暇时间赚取收入
3.可加入官方交流群，获取一手资源

立即认证

分享给其他人

分享到微信朋友圈

《京东酒部618》拼贴动画——安戈力文化

互联网| 佳片精选 |产品宣传片

—Client / 出品方

京东超市

—Project name & type / 项目名称&类型

《京东酒部618》拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年6月10日

—Production cycle / 制作周期

15 days

1. BACKGROUND PROJECT

The animated short film "Jingdong Wine Department 618" is crafted to showcase the premium wine offerings of Jingdong's Wine Department during the 618 promotional campaign，and take "tasting the wine of time" as the packaging concept, and highlight the rarity of the product with the elegant atmosphere of the art museum to open the preview.

《京东酒部618》是一部旨在展现京东酒类部门在618大促活动中高端酒品的短片,我们以“寻味时光之酿”为包装概念，以艺术馆的高雅氛围突显产品的稀贵来拉开预告。

It highlights an exquisite selection of rare and prestigious wines, including Macallan Bright single malt Scotch whisky from Scotland, the 1994 Romanee-Conti Chateau Conti Grand Garden Dry Wine, Hennessy Bertin Limited Edition cognac commemorating the Year of the Dragon, and the esteemed 1958 Kweichow Moutai. Each bottle serves as a testament to time, encapsulated in a packaging concept that emphasizes "savoring the wine of time," thereby accentuating product rarity within an elegant art museum ambiance. These wines not only epitomize the zenith of their respective brands but also embody unique historical and cultural significance.

它聚焦于一系列稀缺且珍贵的酒品，从产自苏格兰的麦卡伦璀璨系列单一麦芽苏格兰威士忌，到承载着1994年记忆的罗曼尼康帝酒庄康帝特级园干红葡萄酒，以及轩尼诗百乐廷龙年限定版干邑白兰地，乃至1958年的贵州茅台老酒，每一瓶都是时间的见证者。

The launch of Jingdong Wine Department 618 not only promotes these invaluable collections but also provides consumers with access to these elusive selections that are often challenging to find in today's market.

这些酒品不仅代表着各自品牌的巅峰之作，更承载着独特的历史文化价值。京东酒部618的推出，不仅宣传了这些珍贵酒酿藏品，也让消费者有机会接触这些难以在市场上轻易觅得的珍稀之选。

2. STORYBOARD

The story begins with a beam of light in the black screen, followed by the sound of footsteps, the screen gradually lit up, golden particles scattered, revealing the theme of JD Wine Department 618. The number jumps and changes, and finally stops at 618, marking the beginning of the promotional campaign.

故事从黑屏中的一束光芒开始，伴随着脚步声，屏幕逐渐亮起，金色粒子散去，揭示出京东酒部618的主题。数字跳动变化，最终定格在618，标志着促销活动的序幕拉开。

Subsequently, a large screen on the grid of light, wine in turn Flash, the final picture like a door opened, showing the“Time to find wine,” the theme, leading the audience into a visual feast of high-end and scarce wines. With the advance of the camera, a fan picture frame opened one by one, each open a picture frame, is to unveil a famous wine mysterious veil.

随后，一块大屏幕上的格子错落有致地亮起，酒品依次闪现，最后画面像一扇大门开启，呈现出“寻味时光之酿”的主题，引领观众步入一场高端稀缺酒品的视觉盛宴。随着镜头的推进，一扇扇画框依次打开，每开启一扇画框，便是揭开一款名酒的神秘面纱。

The picture design is inspired by the elegant atmosphere of the Museum of Art. Each bottle of wine is regarded as a work of art to be displayed. The bottle is placed in the center of a solid color background, outlined by a gold border, making it more three-dimensional and beautiful.

画面设计以艺术馆的高雅氛围为灵感，将每一瓶酒视为艺术品进行展示。酒瓶置于纯色背景中央，金色边框勾勒出其轮廓，使之更加立体美观。

The file form drawn by the lines shows the wine's year, place of origin and other information. The file text appears for a short time and then disappears immediately. Then comes the design presentation of the wine's biggest selling point, such as the effect of gold lettering on a black background with quicksand, finally, these elements are scattered like quicksand, paving the way for the next wine. The whole process is like a time-traveling exhibition, each frame is a tribute to the wine culture.

线条拉出的档案形式展示了酒品的年份、产地等信息，档案文字短暂显现后即刻消失，接着是酒品最大卖点的设计呈现，如流沙黑底金字的效果，最后这些元素如流沙般散落消失，为下一款酒品的出场做铺垫。整个过程宛如一次穿越时空的展览，每一帧都是对酒文化的致敬。

3. CHARACTER SETTING

In the visual presentation of "JD Wine 618", each bottle of wine is endowed with vitality. They are no longer merely beverages but have become vivid artistic chapters. Designers, with their ingenuity, employ various innovative approaches to fully manifest the characteristics of each wine variety.

在《京东酒部618》的视觉呈现中，每一瓶酒都被赋予了生命，它们不再仅仅是饮品，而是成为了一幕幕生动的艺术篇章。设计师们匠心独运，运用各种创新的手法，将每一款酒品的特点表现得淋漓尽致。

The Macallan Brilliance Series Single Malt Scotch Whisky: This whisky is depicted as the essence of time. The designers outline the contour of the bottle with golden lines, symbolizing its noble status. As the camera zooms in, there seems to be a resplendent glow within the bottle, signifying that the Macallan whisky remains dazzling after years of aging. When the image enlarges to the front of the bottle, archival information emerges and then scatters like flowing sand, leaving the audience with boundless reverie.

麦卡伦璀璨系列单一麦芽苏格兰威士忌：这款威士忌被描绘成时间的精华，设计师通过金色线条勾勒出酒瓶的轮廓，象征着其尊贵的地位。随着镜头推进，酒瓶内部仿佛有流光溢彩，这象征着麦卡伦威士忌在岁月沉淀中依然光彩夺目。当画面放大至酒瓶正面，档案形式的信息浮现，然后如同流沙般散落，留给观众无限遐想的空间。

Domaine de la Romanee-Conti La Tache Grand Cru Red Wine: This wine represents the top level of production in the French Burgundy region. In the animation, the presentation of this wine is like an oil painting, with a classic Burgundy vineyard scene in the background and the bottle placed in the foreground, surrounded by grape leaves and fruits, as if in the harvest season. When the bottle is uncorked, the grape juice seems to gush out from the bottle mouth, symbolizing the perfect integration of nature's gifts and human wisdom.

罗曼尼康帝酒庄康帝特级园干红葡萄酒：此款葡萄酒代表了法国勃艮第产区的顶级水准。在动画中，这款酒的呈现犹如一幅油画，背景为经典的勃艮第葡萄园景象，酒瓶被置于前景，周围环绕着葡萄叶和果实，仿佛置身于丰收的季节。酒瓶揭开时，葡萄汁液仿佛从瓶口涌出，寓意着大自然的馈赠与人类智慧的结晶完美融合。

Hennessy Paradis Imperial Dragon Year Limited Edition Cognac: As a special edition to celebrate the Year of the Dragon, the design of this cognac is replete with Eastern aesthetics. In the animation, a dragon composed of golden lines circles around the bottle, symbolizing strength and nobility. The dragon image integrates with the bottle, and whenever the camera shifts, the scales on the dragon seem to sparkle, suggesting the extraordinary quality and unique status of this limited edition.

轩尼诗百乐廷龙年限定版干邑白兰地：作为庆祝龙年的特别款，这款白兰地的设计充满了东方美学。动画中，酒瓶周围盘旋着一条由金色线条组成的巨龙，象征着力量与尊贵。龙的形象与酒瓶融为一体，每当镜头切换，龙身上的鳞片仿佛闪烁着光芒，寓意着这款白兰地的非凡品质与限量版的独特地位。

Remy Martin Celebration 300th Anniversary Commemorative Edition Cognac: To celebrate the glorious 300th anniversary of the Remy Martin brand, the design of this commemorative edition cognac is particularly meticulous. In the animation, the bottle is placed in an ancient library, with bookshelves filled with books documenting history. As the camera slowly advances, the pages of the books open one by one, eventually focusing on the origin and development course of the Remy Martin brand. The bottle slowly rises, as if emerging from the long river of history, highlighting its long history and outstanding quality.

人头马庆典三百周年纪念版：为了庆祝人头马品牌三百周年的辉煌历程，这款纪念版白兰地的设计尤为考究。在动画中，酒瓶被放置在一个古老的图书馆内，书架上摆满了记载着历史的书籍。随着镜头慢慢推进，书籍一页页翻开，最终定格在人头马品牌的起源与发展历程上，酒瓶缓缓升起，仿佛从历史长河中走出，彰显其悠久的历史与卓越的品质。

Guizhou Moutai Vintage: This representative of Chinese Baijiu is endowed with a profound cultural background in the animation. Designers apply the style of ink-wash painting, placing the bottle in a classical landscape painting. The bottle is like the center of the scroll, surrounded by misty clouds, as if being in a fairyland. When the camera approaches the bottle, the engraved words and patterns on the bottle surface gradually appear, symbolizing the deep cultural connotation and exquisite brewing craftsmanship of Moutai.

贵州茅台老酒：这款中国白酒的代表作，在动画中被赋予了浓厚的文化底蕴。设计师运用水墨画风格，将酒瓶置于一幅古典山水画中，酒瓶如同画卷的中心，四周云雾缭绕，仿佛置身于仙境之中。当镜头靠近酒瓶，瓶身上刻印的文字与图案逐一显现，象征着茅台酒深厚的文化内涵和精湛的酿造工艺。

Through the above designs, each wine variety is not merely an image on the screen; they are the embodiment of the brand spirit and the inheritance of culture and tradition. Behind each bottle of wine lies the ingenious thinking and dedication of the designers, making "JD Wine 618" not only a visual feast but also an exchange of culture and art.

通过以上设计，每一款酒品都不仅仅是出现在屏幕上的图像，它们是品牌精神的体现，是文化与传统的传承。每一瓶酒的背后，都蕴含着设计师的巧思与用心，使得《京东酒部618》不仅是一次视觉上的享受，更是一次文化和艺术的交流。

4. CAMERA VOICE DESIGN

The purpose of the animation is to highlight the uniqueness and rarity of the high-end wines launched during the JD wine 618 event. Through artistic means, it not only emphasizes the functional attributes of wine as a beverage, but also highlights its cultural value as a collection. With each bottle of rare wine on display, the hearts of the audience also experienced a sublimation of taste and appreciation.

该动画的立意在于突出京东酒部618活动期间所推出的高端酒品的独特性与稀缺性。通过艺术化的手法，不仅强调了酒品作为饮品的功能属性，更突显了其作为收藏品的文化价值。随着每一瓶稀世臻酿的展示，观众的心灵也经历了一场关于品味与鉴赏的升华。

When all the rare wines were on display, the music stopped abruptly, and the words“Rare wine, suitable for storage and good taste” appeared on the screen, urging consumers to“Buy famous wines at JD supermarket, full price is better”, to convey the reliability and advantages of JD as a platform for purchasing fine wines. JD wine 618 is not only a visual feast, but also a taste buds journey through time and space, so that every bottle of wine becomes an irreplaceable memory.

当所有稀缺酒品展示完毕，音乐戛然而止，屏幕上出现“稀世臻酿宜藏宜品”的字样，呼吁消费者“买名酒逛京东超市货全价更优”，以此传递京东超市作为名酒采购平台的可靠性与优势。《京东酒部618》不仅是一次视觉的盛宴，更是一段穿越时空的味蕾之旅，让每一瓶酒都成为一段不可复制的记忆。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

CHEN/MO ZHA WEI DONG

—STORYBOARD /分镜

SISSI

—CONCEPTION /元素设计

XUWEI LEI / ZEQI MA

PEIQING LU / LILI XIAO

—ORIGINALPAINTER /原画师

XUWEI LEI / ZEQI MA

PEIQING LU / LILI XIAO

—SCENE TEACHER /场景师

XUWEI LEI / ZEQI MA

PEIQING LU / LILI XIAO

—COLOR SETTING /色定

TONG YU

—DIRECTOR /导演

SISSI

—PRODUCTION /制片

SISSI

—ANIMATOR /动画师

JIAXU WANG / QIAN HUANG

—EDITING /剪辑

JIAXU WANG

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混录/录音

JIAXU WANG

—MUSIC /选曲

SISSI

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（

GLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力