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《两晒一促》栏目包装动画——安戈力文化

影视广告| 佳片精选 |二维动画

—Client / 出品方

宁夏广播电视台

—Project name & type / 项目名称&类型

《两晒一促》栏目包装动画

—Production House / 制作方

UGLY/安戈力

—Production Date / 产出时间

2024年6月20日

—Production cycle / 制作周期

60 days

1. BACKGROUND PROJECT

Ningxia, located in the northwest of China, boasts rich cultural history and natural landscapes. To better showcase the charm of Ningxia, the local tourism organization initiated a special event—inviting well-known guests to form "Team Ningning" and "Team Xiaoxia." These teams would engage in a competitive format to visit and check-in at 22 scenic rural areas in Ningxia. The aim of this activity is to allow more people to discover the beauty and uniqueness of Ningxia's countryside through the guests' firsthand experiences, and at the same time, to promote the development of local rural tourism.

宁夏，这个位于中国西北部的省份，拥有着丰富的人文历史与自然景观。为了更好地展现宁夏的魅力，宁夏文旅组织了一次特别的活动——邀请知名嘉宾组成“宁宁队”与“小夏队”，通过竞赛的形式打卡宁夏的22个乡村风光。这次活动旨在通过嘉宾们的亲身体验，让更多人了解到宁夏乡村的美好与独特之处，同时也推动当地乡村旅游业的发展。

2. STORYBOARD

In the animation plot design, two teams of guests representing "Team Ningning" and "Team Xiaoxia" embark on their journey. Within a specified timeframe, they must visit designated scenic spots across 22 villages in Ningxia. Along the way, the teams not only enjoy the scenery but also taste local specialties and interact with residents to understand their way of life. Upon completing all the check-in tasks, the team members meet at the final destination to celebrate with a high-five and jointly illuminate a giant map of Ningxia, symbolizing the completion of this remarkable journey.

3. CHARACTER SETTING

For this project, two opening animations were created: one titled "Two Sides Interview Intro" and the other "Village Tour Intro." Both utilize Motion Graphic (MG) animation to display Ningxia's unique natural scenery and cultural characteristics, aiming to boost local tourism. With creative cinematography, including push, pull, pan shots, accompanied by upbeat background music, the emotions of the audience are stirred, making every detail memorable. Incorporating local elements such as goji berries, grapes, camels, and the Yellow River, the animations convey Ningxia's regional flavor.

在本次的动画情节设计上以两队嘉宾分别代表“宁宁队”和“小夏队”展开，两队将在规定的时间内前往指定的22个宁夏乡村景点进行打卡。在旅途中，两队不仅要欣赏沿途的风景，还需要品尝当地的特色美食，并与当地居民互动，了解他们的生活方式。最后，在所有打卡任务完成后，两队成员将在终点站击掌庆祝，并共同点亮一张巨大的宁夏省地图，象征着他们完成了这次意义非凡的旅程。在此次项目中一共制作了两个片头动画一个是《两晒访谈片头》还有一个是《乡村环游记片头》这两个都利用了MG动画来展现宁夏独特的自然风光和文化特色，旨在促进当地旅游发展。通过富有创意的镜头语言，如推、拉、摇等运镜方式，配合轻快跳跃的背景音乐，调动观众的情绪，使得每一个细节都能留下深刻的印象，同时结合宁夏特有的元素，如枸杞、葡萄等农作物，以及骆驼、黄河等自然景观，传达出宁夏的地域风情。

4. CAMERA VOICE DESIGN

The use of first-person and third-person perspective switching allows viewers to feel as though they are exploring Ningxia alongside the protagonists, while also providing a macroscopic view of the grandeur of the entire journey. Split-screen technology skillfully presents stories from different times and spaces in parallel, and rapid perspective shifts enhance the rhythm of the narrative, making each frame stand out. In terms of color, bright red represents the vitality and passion of Ningxia as the "Jiangnan of the Frontier," while vibrant yellow echoes the majestic image of the desert, combining to create a striking yet harmonious visual effect. The entire animation is backed by light-hearted and cheerful music, which not only effectively stirs the audience's emotions but also immerses them in the unique charm of this land.

运用了第一人称与第三人称视角切换的手法，让观众仿佛身临其境般地跟随主人公的脚步探索宁夏。又能从宏观角度欣赏到整个旅程的壮观全景。分屏技术则巧妙地将不同时间和空间的故事并行展现，而快速的视角切换则加强了叙事节奏感，使得每个画面都能成为记忆中的亮点。色彩方面，正红色代表了宁夏作为“塞上江南”的活力与热情，明黄色则呼应了“大漠孤烟直”的雄浑景象，两者相结合营造出既鲜明又和谐的视觉效果。整部动画以轻松愉悦的音乐为背景，不仅能够有效地调动观众的情绪，还能让人在观看的过程中更加沉浸于这片土地的独特魅力之中

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

QYENING GUO

—STORYBOARD /分镜

YHANYUE/LEGUAN CHEN

KANG

—CONCEPTION /元素设计

GUONA/XIANGSHOU GUO

HEIJI

—ORIGINALPAINTER /原画师

ZEQI MA/ZHIBIAO WU

GUONA

—SCENE TEACHER /场景师

ZEQI MA/ZHIBIAO WU/LIUPEI

SHUISHENG WANG

—COLOR SETTING /色定

GUONA/XIANGSHOU GUO

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

RUOYU MA/JIANYU LIU

—ANIMATOR /动画师

MINGHUI ZHOU/JIAXU WANG/CHENZHAN

JAKE/m/WENFENG CHEN

—SPECIAL EFFECT /特效师

YINGDAN LIU/YUROU CHEN/SHIGUO WANG

—CHECKER /动检师

—EDITING /剪辑

MINGHUI ZHOU/JIAXU WANG

—SYNTHESIS /合成

MINGHUI ZHOU/JIAXU WANG

—SOUND&MIX /音效/混录/录音

SUNJIAN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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